Our Mentors

Chris Cooper

Two-Brain Founder and Gym Owner

Chris Cooper believes hard-working business owners are the heart and soul of the economy, and he's dedicated his life to supporting them through mentorship. His goal: help 1 million entrepreneurs find success.

Brian Strump

Owner, Live Active Charlotte

“The best way for me to thank those that helped me in the past would be to do my best to help others create the lives they want for themselves and others."

Anastasia Bennett

Owner, Lifehack Coaching - Former Owner, WOF CrossFit
As a former gym owner who started a new online coaching business for weight loss and mindset, I live my perfect day now. I would love to help you to get there as well!

Greg Strauch

Former Owner, CrossFit Unknown Element

Having sold CrossFit Unknown Element, which boasted 10 programs and 175 members, Greg is now fully committed to helping other gym owners achieve similar success.

Saara Snellman

CEO, CrossFit Kreis 9
Saara’s gym was profitable on Day 1, and she hit 300 members in just two years. She posted an all-time revenue record in January 2024 and has no marketing costs: Saara uses a waiting list to replace just 10 members who leave each month.

Cynthia Fotti

Owner, CrossFit Rush
Through mentorship, Cynthia has tripled sales and held her average revenue per member over $250 for 12 months straight. She’s Two-Brain’s nutrition-coaching expert and wants to help other gym owners set up profitable nutrition programs.

Josh Martin

Owner, CrossFit For Glory

Mentoring is about one thing: believing in others dreams for themselves and helping them create a path towards achieving them. All that other stuff is simply the means to the end – your perfect day.”

Joleen Bingham

CEO, 13 Stripes Fitness, Rebuild Fitness Training, Omni Fitness

A very successful multi-gym owner, Joleen is the Tinker North America Mentor. She helps fitness entrepreneurs develop strategies for building wealth and improving leadership skills so they can grow personally and professionally.

Kieran O'Dwyer

Majority owner, Bathurst Strength & Conditioning and Orange City S&C
Owner of two successful gyms, Kieran used to work 50 hours a week for about $10 an hour. He now works when he wants and has the hourly rate he wants.

Oskar Johed

Owner, CrossFit Medis

Oskar has an uncanny ability to find “the lead domino”, the next action that will make the biggest change. He is eager to help gym owners identify their lead domino on their way to a happier, more prosperous life.

Lauren Black

CEO, Rocktown CrossFit
Lauren started working with Two-Brain in 2019. Since then, the gym’s average revenue per member per month has doubled, revenue has increased by 30 percent each year and personal training revenue has tripled.

Jay Rhodes

Owner, CrossFit Outlaw North
Jay has been described as leading by example and setting the bar high his entire life. His areas of specialty include working alongside a spouse, maximizing revenue and profit in a small space, and much more.

Eric Conner

CEO, CrossFit Reform

In a very tough California market, Eric built a gym that grosses over $50,000 a month, acquired an AirBNB and became a millionaire.

Karl Solberg

Owner, CrossFit Medis

Owning and operating a personal training company, a corporate wellness company and CrossFit Medis has provided plenty of obstacles and beautiful constraints. Every mistake and every victory provides opportunity for growth and improvement. Karl is eager to share whatever he can to help you getting closer to your perfect day.

Laurie Drummond

CEO of Ultra CrossFit

The CEO of her gym, Laurie is a military veteran and former advisor to the Australian Ambassador in the Middle East. She’s also a mentor team lead who excels at communication and building relationships.

Colm O’Reilly

Owner, CrossFit Ireland

Owner of one of the longest standing affiliates in Ireland, Colm achieved a revenue increase of more than €11,000 in January 2019 compared to January 2018. By January 2020, he had more than doubled revenue.

Per Mattsson

Owner, CrossFit Norrtälje, CrossFit 162 West & Physio Center
“I want my mentees to live happy lives and feel the joy and excitement of being an entrepreneur,” he said.

Ashley Haun

Former Owner, NIKA Athletics

As a Two-Brain mentor, Ashley teaches gym owners how to solve the same problems she’s faced. Her mission is to build others up, and she specializes in motivational interviewing to help her mentees find their unique leadership styles.

Daniel Purington

Founder and CEO, Woodslawn Fitness

Daniel built a business that grosses more than $500,000 a year in just five years, and he did it in about 3,000 square feet without using paid ads.

Andrea Savard

CEO, FirePower Fitness and Wellness

Andrea has been running a gym since 2005, and what was once her hobby is now a thriving business with a length of engagement of seven years. She holds a degree in commerce, and her mentoring specialties are retention, community building, leadership training, and staff development and team building.

Tres Kennedy

CEO, WOTOWN.FIT
In his first year working with Two-Brain, Tres took his gym from $7,000 in monthly revenue to $25,000. It now grosses over $30,000 a month with minimal oversight, and Tres reached millionaire status by using his free time to invest in real estate.

Russell Francis

Owner, CrossFit Jersey City

In 2016, Russell left a 29-year banking career to purchase a gym. He knows what it’s like to switch careers and jump into ownership, and he’s now an expert at brand expansion, running multiple locations, and turning a hobby into a business.

Kenny Markwardt

CEO, CrossFit Sandpoint

After Kenny worked with Two-Brain Business for two years, CrossFit Sandpoint more than doubled its revenue. It now boasts a full team of coaches and thrives in Sandpoint, Idaho—a town of just 7,000 people. As a Two-Brain mentor, Kenny’s passion is helping other gym owners become successful.

Brooks DiFiore

CEO, Arsenal Strength

Brooks started his business with a few people in his parents’ garage. Today, Arsenal Strength is a sustainable and profitable business that provides security for his family and allows Brooks to live his Perfect Day and provide career opportunities for others.

Karen Hazelton

CEO, Telos Strength and Conditioning

Karen turned around a struggling gym that now has a 27 percent profit margin and an average revenue per member of $300. With a strong, stable business, she’s dedicated to helping other gym owners find the same or greater success.

Rickard Björnekärr

CEO, Escapist CrossFit After starting with Two-Brain in 2018, Rickard placed his business among the top German gyms in revenue per square foot. He’s worked as a sales consultant for 15 years and speaks six languages.

Peter Brasovan

Certified Full-Time Two-Brain Mentor & Mentor Trainer, Former CFO/Integrator, Myriad Health + Fitness
At the peak of Peter’s gym ownership, Myriad achieved its best annual and monthly revenue totals ($1.2 million, $115,000). He has a degree in marketing and specializes in staffing, motivation and real estate.

Darren Thornton

CEO, Defy Functional Fitness Darren drove up gross revenue by an average of 42.5 percent every year from 2020 to 2023, and as of 2024, he was on track to increase gross by another 20 percent.

Brian Foley

CEO, Activate

Brian tripled revenue at his gym in just three years and now employs seven full-time staff members who serve 250 high-value clients.

Chris Plentus

Owner, Kanna Fitness
Chris added $100,000 in revenue to his gym in just one year and has since moved to a larger space, hired full-time staff and added 60 members in only three months.

Gary Walsh

Owner, Waterford Warriors, Studio One
Gary took a bootstrapped business from a small storeroom to a 10,000-square-foot facility, and Waterford Warriors has now been recognized as the city’s best gym multiple times.

Taryn Dubreuil

Owner/CEO, CrossFit Function Taryn transformed her business in less than 24 months. The business is now debt-free and profitable, with two full-time employees and an ARM of $300-$400.

Lisa Palmer

Owner/CEO, Gas Station Fitness and Nutrition Lisa’s business revenue has tripled as a result of simple, actionable steps. She specializes in working with start-ups, more established businesses and ownership teams.

Storm Strout

Co-Owner/CEO, CrossFit Veneration
Storm once lived in his gym but is now owner of his building. With a staff of seven, he has a profit margin above 35 percent and is building his dream home for his family.

Nick Habich

Owner and CEO, Shark Bite Fitness and Nutrition
Nick has run up to three locations and now operates two. Along the way, he went from not paying himself to achieving over $100,000 in net owner benefit and being asked to join Two-Brain's Tinker program.

Aleksandrina Angelova-Brandt

Co-Owner CrossFit Schmelztiegel and AngeLove Nutrition
A systems fanatic and nutrition-coaching expert, Aleksandrina speaks four languages and is passionate about helping others reach their potential.

Ryan McFadyen

Owner, Ohio Strength—Home of CrossFit Italian Village
Gym owner, MBA holder, real-estate agent, yoga instructor, massage therapist, property investor—Ryan is using his incredible skill set to help others find success.

Tim Caputo

Owner, One Life Fitness & Nutrition
After taking sole ownership of the gym, Tim doubled its gross revenue. He also improved his personal training revenue by almost 1,200 percent—that revenue stream alone averages $25,000 a month now.

Brian Bott

Founder/CEO, Aspire Fitness
With two personal-training facilities that bring in a total of $1.3 million a year, Brian is laser focused on helping others build profitable, sustainable PT businesses, too.

Rune Laursen

Owner and CEO, BoxLife/CrossFit 5512
Rune has more than 500 members in Denmark’s highest-priced gym, which supports three full-time staff members and 15 part-timers. He’s a regular on Two-Brain’s Monthly leaderboards.

Joanne Cogle

CEO, CrossFit CSG
Joanne joined Two-Brain in 2018 and led her gym to double its membership and revenue during the COVID pandemic. A multi-business owner, Joanne is passionate about helping other gym owners succeed.

Kourtney Brownlow

Owner, Franklin Strength and Wellness
Kourtney bought a gym with an average revenue per member of $75 and drove that number up to $350.

Chris Guerrero

Owner, Westchester Fit
With 14 years of industry experience and a profitable gym in New York, Chris invested in real estate, cryptocurrency and the stock market. He reached millionaire status in June 2022.

Scott Romjin

Owner/CEO, CrossFit Plainfield
With more than 30 years of business experience, Scott uses empathy to develop tailored plans that help gym owners take consistent action and produce measurable results fast.

Ryan McStockard

CEO, Fit2Live Gym
Ryan reached $100,000 net owner benefit in just 18 months of Two-Brain mentorship and ascended to the Tinker level six months later. In his first three years of mentorship, he increased gross revenue by 76 percent.

David Allen

CEO, NBS Fitness and The Ninja Gym
After 11 years in business, David owns two gyms that serve 500-plus members and generate more than $1 million in revenue.

Brandi Forbes

Owner/CEO, CrossFit Hermitage
In 2020, Brandi’s gym was leveled by a tornado. She rebuilt her business and reached certified millionaire status just three years later.

James Engesser

CEO, Hustle One Fitness
James implemented a small-group PT model that helped his gym double its roster of high-value PT clients. That helped him break $50,000 in revenue in four of five months to start 2024.

Corey Lewis

CEO, Xtra Mile Fitness
Corey has run his gym for 12 years and expanded twice. He now has an 11,000-square-foot gym with 16 staff members, and the average time of service is an incredible eight years.

Getting started

Resources

Create A Crossfit Gym Business Plan

Create a Personal Trainer Business Plan

The Best Gym Management Software Platforms

HOW TO MAKE $100K

State of the Industry