Built by
gym owners
for gym owners

From a blog in a basement to the world’s largest gym mentorship practice.
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The

Two-Brain Story

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2008

Chris Cooper, working 14-hour days at his gym and nearly bankrupt, hires a business mentor.

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2008 - 2013

Chris turns his gym around, blogs about the lessons he learned, and compiles the top 20 posts into this first book: “Two-Brain Business 1.0.” Within a year it becomes the best-selling fitness business book of all time.

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2016

Chris officially launches Two-Brain Business as a company dedicated to mentoring gym owners, starting with 16 clients.

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2020

With nearly 2,000 gyms mentored, Two-Brain releases the first State of the Industry report, giving an unprecedented look into the business performance of gyms around the world.

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Present day

Two-Brain Business, now the world's largest gym mentorship practice, has transformed life for thousands of gym owners across four continents.

The Industry’s Best

All our mentors own successful gyms and have passed rigorous selection criteria.

They earn at least $100K from a single gym.

We strive to get all our clients to this income level, so we require it of our mentors.

They've been through 24 weeks of intense preparation.

Training takes 6 months and ensures the mentors are experts in the art and science of successful gym ownership.

Only 1 in 5 eligible applicants IS selected.

Competition to represent Two-Brain is fierce.  All our mentors are hand-picked for their special ability to help gym owners make massive change.

The Mentors

Get to know the experts behind Two-Brain Business.
Image of Chris Cooper.

Chris Cooper

Founder

Chris Cooper believes hard-working business owners are the heart and soul of the economy, and he’s dedicated his life to supporting them through mentorship. His goal: help 1 million entrepreneurs find success.

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Brian Strump

Owner, Live Active Charlotte

“The best way for me to thank those that helped me in the past would be to do my best to help others create the lives they want for themselves and others."

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Greg Strauch

Former owner, CrossFit Unknown Element

Greg continues to develop his passion for helping others. Being part of the Two-Brain mentor team, he focuses on helping local and global business owners get to their “Perfect Day.”

A portrait headshot of Two-Brain Business mentor Saara Snellman.

Saara Snellman

CEO, CrossFit Kreis 9

Saara’s gym was profitable on Day 1, and she hit 300 members in just two years. Her gym is set up to post revenue records with zero marketing costs: Saara uses a waiting list to replace just 10 members who leave each month.

A portrait head shot of Two-Brain Business mentor Joleen Bingham.

Joleen Bingham

CEO, 13 Stripes Fitness

After taking over a gym in 2016, Joleen quadrupled revenue and built a very successful PT program, then opened a second location that reached profitability in three months. She’s a direct motivator whose specialties include running multiple locations and working with a spouse or partner.

Anastasia Bennett

Anastasia Bennett

Owner, Lifehack Coaching

Anastasia Bennett knows how to take action, and she can help you get results, too. She’ll help you learn how to hire, build an effective team and be a leader. She’ll teach you how to sell without being pushy—and how to retain those clients long term.

I was terrified of the price tag and wanted to kill my husband/business partner, but on the other side of RampUp I am just thrilled that we did it, and it is the single best thing we could have done to grow our business. We have increased our top line by 50 percent!
Margaret Bramer
413 FITNESS, New Albany, Indiana

Talk to a mentor today

Discover how Two-Brain Business can help you reach your goals.

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