Our Mission

Two-Brain’s mission is to make 1 million fitness entrepreneurs wealthy.

Two-Brain Business is honored to serve a global network of fitness entrepreneurs who are helping their clients achieve health and happiness.

Those who risk everything to help others become healthy are the most deserving people on Earth. If more gym owners become wealthy, more lives will be saved through fitness and nutrition, and the world will change for the better.

We’re committed to providing these entrepreneurs with tested, data-backed strategies that will help them create strong, stable, profitable businesses.

Image of Chris Cooper.


Chris Cooper

Chris Cooper believes hard-working business owners are the heart and soul of the economy, and he’s dedicated his life to supporting them through mentorship. His goal: help 1 million entrepreneurs find success.

After starting Two-Brain Business on Feb. 13, 2016, Chris built one of the largest mentorship practices in the world….

We’ve helped over 2,000 gyms boost revenue, grow membership, and dramatically increase profit!

We support hundreds of entrepreneurs all over the world with a huge, diverse team of Certified Two-Brain Mentors who have worked in the trenches and built successful businesses. Our hand-picked mentors go through a rigorous screening process and constantly upgrade their skills so they’re on the leading edge of the fitness industry.

These are the finest mentors in the world, and each one is invested in your happiness and success. Below, you’ll find an expert who will become a trusted advisor and your greatest supporter as you grow your business.

Our Mentors

Josh Price

Owner, Loco CrossFit

A Two-Brain Mentor since 2017, Josh specializes in helping entrepreneurs develop strong leadership skills, “so that they can ultimately affect more and more lives around them.”

Anastasia Bennett

Owner, WOF CrossFit

Anastasia Bennett knows how to take action, and she can help you take action, too. She’ll help you learn how to hire, how to build an effective team and how to be a leader. She’ll teach you how to sell without being pushy—and how to retain those clients for the long term. She can teach you all these things because she’s done them herself.

Greg Strauch

Owner, CrossFit Unknown Element

Greg continues to develop his passion for helping others. Being part of the Two-Brain Mentor team, he focuses on helping local and global business owners get to their “Perfect Day.”

Jeff Burlingame

Former Owner, Friction CrossFit

Jeff Burlingame has done it all. First, he became a coach. Then a trainer. Then he became a salesman—the top salesman out of more than 30 gyms in his first post-college job at a sports club.

Jeff Smith

Owner, Cannon CrossFit

Running a business is not for the faint of heart and something I learned long ago is to always have mentors in anything you do. Look for the people that have done what you are trying to do, ask questions, and seek guidance.

Josh Martin

Owner, CrossFit For Glory

Josh says his goal is “to pay forward what I have learned over all these years, from education to coaching to business—the successes and failures. I hope that my experience and help can instill confidence in others that their dreams are attainable.”