Start A Gym

A first-of-its-kind, self-guided course putting new gym owners on the fast track to success.

The decisions you make at startup or even before will affect the rest of your life.

Your business can be the engine that feeds your family, pays for vacations and changes the lives of hundreds of people in your city. Or it can be the thing that ruins your life. The decisions you make now will echo for decades. Every mistake you make at the start will take a year to fix.

I made mistakes in my model: pricing, staffing, ideal clientele, location and equipment. It took me six years to fix all of these problems—six years that I could have spent making more money, spending more time with my kids and worrying a lot less. Now that my gym is successful, my mission is to make 1 million fitness businesses successful so that we can change the world’s health together.

This course will set you on the right path at Day 1.

With Start a Gym, you’ll…


This course covers all aspects of gym startup, based on the experience and best practices of the world’s most successful gym owners.


Get clear on your vision and map out a solid plan for launching a successful gym – from lease agreements and equipment to "Founders Club" marketing.


Set up your schedule, payment processing, pricing plans and more. We’ll show you how to build your gym community – even before you open your doors.

Who is this for?

People who want to start their own gym but aren’t sure where to begin.

Trainers looking to expand their operation into their own bricks-and-mortar gym.



  • On-demand video education
  • 12 modules
  • 8-week challenge sample
  • Done-for-you assets including a Business Plan template, sample lease agreement, “How to Buy a Gym” guide, “Social Media Guide,” pricing plans & much more
  • Email support
  • Certificate of completion

Most new gym owners burn months of time and tens of thousands of dollars making “rookie mistakes.”

Start a Gym lets you skip all that.

We’ve distilled decades of research into a self-guided curriculum giving budding fitness entrepreneurs an unprecedented head start on the competition.

If you’re looking to run a successful gym within months of opening a facility, this course is for you.