
This Gym Owner Ditched His Cheap On-Ramp and Doubled His Revenue
Daniel Purington rebuilt his onboarding process, more than doubling his revenue and solving his biggest staffing problems.

Daniel Purington rebuilt his onboarding process, more than doubling his revenue and solving his biggest staffing problems.

Struggling to hire and keep good coaches? Learn why your gym’s staffing problems are really a pricing problem.

This gym owner built a hiring process that filters out 95% of applicants, and his membership model funds seven full-time coaching salaries.

Wouldn’t it be great if you could clone yourself to staff your gym? No—that would actually be terrible. Here’s a better plan.

Chris Cooper lays out seven signs of a virtuous gym owner to complement his new guide, “The 7 Deadly Sins of Staffing.”

When staff members are mentored to “grow the pie” on a strong, stable platform, the gym and its clients win, too.

As more Two-Brain clients build strong businesses, it’s clear that you can now create a career as a fitness coach.

Karl Solberg reveals his detailed system for ensuring his coaches are continually improving their ability to serve high-value clients.

If you stay in the gym game long enough, you will have to fire a staff member. It’s inevitable. Here’s how to do it properly.