
Developing Coaches: Forget Cues and Focus on Careers
A well-run gym can shield staff members from risk as they create fulfilling careers that generate more income for everyone.

A well-run gym can shield staff members from risk as they create fulfilling careers that generate more income for everyone.

A B+ coach will starve in a D+ business. That’s why I focus on business and leave coach training to others.

Your crew members will never improve if they don’t know how they’re performing and what perfect performance actually is.

When great systems finally support your business, how do you develop and retain elite coaches who can build careers at your gym?

Great staff members who earn what they need to live can supercharge a fitness business. Chris Cooper has the plan—and 7 mistakes to avoid.

A kids program is a great way to change lives and generate revenue. But you’ve got to find the right person to lead it.

CEO Chris Williams explains how he got staff to take over gym operations, coaching, customer service, client retention and other key roles.

If you don’t have a precise plan for each staff member, you’ll struggle to retain good people and always feel like you’re plugging holes.

How do you create better careers for your staff members? Chris Cooper has an exact plan to help you do it—and reclaim your time.