
The Data-Backed Way to Price Your Gym Memberships
If you’ve ever guessed at your pricing the same way, there’s a better method, and it comes down to one metric: revenue per session.

If you’ve ever guessed at your pricing the same way, there’s a better method, and it comes down to one metric: revenue per session.

Gym owner with 360 members lays out exactly how he built his business by focusing on one important metric.

Chris Cooper shares secrets from Two-Brain coaching gyms with 311-450 high-value clients.

Gym lawyer review: GLP-1s and peptides can put your gym at great risk if you don’t handle these medications properly.

Coaching is a premium service, and premium services should command premium rates in gyms.

It isn’t a lack of clients. Chris Cooper puts on his mentor hat and digs in to get to the root of gym growth problems.

Gym owner goes from earning $0 per month during the pandemic to more than $15,000—and he’ll tell you exactly how he did it.

Chris Cooper reveals Two-Brain’s Top 10 leaderboard for gym owner income. This is what’s possible if you do the right work in your gym.

Chris Cooper serves up the 2026 “Intramural Open Guide”—a step-by-step plan to help you grow your gym business.