HYROX affiliation has paid off more than Lisa ever anticipated: massive ROI and an incredible retention boost.
Ready to cash in on the HYROX hype? Here’s how to run a profitable HYROX-style mini simulation in your gym.
Coop shares four tactics smart gym owners use every summer to protect their revenue and set themselves up for a massive fall.
Coop shares the highlights from his on-stage interview with CrossFit CEO Bruce Edwards at the 2026 Two-Brain Summit.
Some Two-Brain gyms are generating $12,500 a month from HYROX. Here’s how they run a full HYROX loop, from training to race day.
Here are the exact scripts gym owners use to turn social media followers, commenters and alumni into gym members.
Stop posting content that gets ignored. Here’s the only social media framework your gym needs to turn followers into members.
Chris Cooper lays out the steps to acquiring new members who are almost identical to your current best members.
Bruce Edwards has been named CEO of CrossFit. Chris Cooper welcomes Bruce and shares four reasons why he’s the right person for the job.
