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Category: Selling Gym Memberships

A coach reviewing a fitness prescription with a client in a gym

How to Increase Your Value

Most gym owners only give clients one choice—group classes—and it’s the choice with the least value. Here’s how to increase the value of your service.

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Daily Brief: June 18

The daily update. Today’s directive is to perform this exercise: “If I had to charge double what I currently do, what service can I provide that would be worth that price?”

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Daily Brief: June 17

The daily update. Today’s directive: Think narrower and go deeper instead of trying to appeal to everyone. Find your niche!

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