The gym owners who grow are the ones who talk to the most people. Here’s how to sell gym memberships in your DMs without sounding salesy.
Isaac Morgado’s gym generates about 140 leads a month, roughly five times what an average gym pulls in. Here’s his entire content system.
Gym owner Jamie Warren added semi-private training to an already-packed group class schedule and doubled his gyms’ profitability.
HYROX affiliation has paid off more than Lisa ever anticipated: massive ROI and an incredible retention boost.
Ready to cash in on the HYROX hype? Here’s how to run a profitable HYROX-style mini simulation in your gym.
Coop shares four tactics smart gym owners use every summer to protect their revenue and set themselves up for a massive fall.
Coop shares the highlights from his on-stage interview with CrossFit CEO Bruce Edwards at the 2026 Two-Brain Summit.
Some Two-Brain gyms are generating $12,500 a month from HYROX. Here’s how they run a full HYROX loop, from training to race day.
Here are the exact scripts gym owners use to turn social media followers, commenters and alumni into gym members.
