Value has 5 parts. Chris Cooper lays out the first two and explains how you can shift your focus to create incredible value for gym clients.
You can generate cash and put your fitness business in a death spiral. Or you can use these low-risk, high-reward, tried-and-true tactics.
Gym owner Kyle Counts of Condition One CrossFit explains how changes to his intake process produced dramatic results.
If you wait for referrals to happen, they won’t. Chris Cooper lays out the process for actively generating referrals at your gym.
The Prescriptive Model is the backbone of the world’s top gyms. Here’s exactly how it works and why it’s so effective.
Chris Cooper explains why some clients will jump at the chance to buy the best solution to their problems regardless of cost.
Here’s how to solve problems and create high-value service packages that will generate huge revenue for your fitness business.
Chris Cooper explains how to use sound business principles to come up with prices that will ensure the profitability of your gym business.
Chris Cooper provides step-by-step instructions to help you create a streamlined sales binder that will cause people to say “yes” faster.
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