Short answer: Large numbers of clients are only important if you’ve got a strong business model that scales. Chris Cooper explains.
Focusing just on headcount? It’s a mistake. You need clients at your gym, but you also need to deliver value and retain your members.
Every company is a media company now. You have to talk about your fitness business constantly or you’ll be invisible.
Now that you’ve defined your mission and chosen a model, it’s time to choose a method. This is the easy part—and the fun part.
Do you need 400 clients to earn a good living as a microgym owner? No, you definitely don’t. Chris Cooper has the proof.
To run a great gym, address the four M’s: define your mission, use a strong model, pick a solid fitness method and create media regularly.
What do you want your clients to achieve? If you don’t have an answer, take a few minutes to decide on your mission for your gym.
The leap to entrepreneurship is very risky. Here are the steps to buffering risk and successfully becoming a gym owner.
To own a gym from afar, you must delegate all critical management tasks. Here’s Chris Cooper’s three-step plan.
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