“Our workouts are for anybody” sounds like a smart statement, right? The truth: You don’t want every fitness client. Here’s why.
Chris Cooper recounts the short history of Two-Brain Business on the 10th anniversary of the mentorship company.
The right move at the right time can catapult you forward. Here’s how to ensure you’re always selecting the best tactics.
Chris Cooper digs into the plans that support top gyms that earn between $61,000 and $114,000 every month.
Two-Brain exists to extend the healthspan and lifespan of 1 million people—and we do that by helping coaches and gym owners succeed.
Chris Cooper lays out five steps gym owners can use to see if they’re getting clear ROI on the fitness brands they license.
Your brand is important—but how important? Chris Cooper lays out the order of priorities in your fitness business.
Licensing a brand is different than becoming a franchise. So what do you get for your money when you affiliate with a brand?
Chris Cooper previews a new guide with an exact plan to create a world-class fitness business that lasts for decades.
