Chris Cooper lays out the six reasons gym owners fail—and offers a wealth of resources to help you solve problems in your business.
Fill out our State of the Industry Survey in 5 minutes and get access to a host of guides created just for gym owners.
No more guessing, no more gurus. Let’s use data and science to improve the fitness industry together and help more people become healthy.
The best trainer will go broke without business skills. But at some point, you’re going to have to shift your focus to improve coaching.
Most of your friends will be working at 60. You won’t have to. A mentor can help you achieve the freedom of wealth very early in life.
Chris Cooper recaps the 2024 Two-Brain Summit and implores gym owners to use what they learned to build their businesses.
Just one of our mentors has helped 81 gym owners increase their rates. Here’s what those rate increases look like in total.
There are nine huge mistakes that will make a rate increase fail at a gym. Chris Cooper lays them out and tells you how to avoid each one.
Thinking about raising rates? Here’s what you need to know before you start trying to figure out exactly how much more to charge.