Top 3 Tips for Success as a Gym Owner in 2024

In a pile of silver stars, three gold stars stand out.

I want you to succeed as a fitness entrepreneur in 2024.

I want you to live the life you want, create careers for staff members, help clients achieve their goals and transform your local community.

Those are my goals, and I have an exact plan to help gym owners accomplish everything on the list.

To get you started, here are my Top 3 tips for success as a fitness entrepreneur in 2024.

1. Set Specific Goals

This seems like a no-brainer—we tell fitness clients to set goals all the time.

Yet many gym owners don’t set goals, or the goals they set aren’t specific. Without specific goals, you’re going to spin your tires.

Here’s an example of a goal that’s not specific enough: “I want to improve my gym in 2024.” It’s an honorable goal for sure, but how will you measure improvement?

Consider this: “I want to earn $100,000 per year as a gym owner by delivering personal training and nutrition services to about 150 high-value professionals between 35 and 55.”

That’s a specific goal, and if you set it, you can take clear steps to accomplish it.

So if you want to improve your gym this year, set a specific goal. You can always use the SMART acronym. Set a goal that is:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time bound

Our mentors help clients do this every year—it’s a critical part of our program.

So what’s your goal?

2. Make a Plan to Accomplish Your Goal

Obviously, you can’t do this if you don’t set a goal. But a lot of people do set goals and then just assume they’ll make progress toward them.

It doesn’t work like that, for the most part. Yes, you can set a goal of $205 average revenue per member and maybe make some accidental progress toward it with random activities, but you’re going to move slowly and you’re going to get distracted.

At best, your efforts will be far from optimal. And there’s a good chance you won’t make any progress at all.

Whatever your goal is, you must make a concise plan to accomplish it, and you must prioritize goal-oriented actions.

For example, I make one very specific, planned effort to grow my business every day, and I do it first thing before all the other distractions show up.

Set a goal, and make a plan to accomplish that goal with clear action that has the greatest effect in the least amount of time.

3. Get Someone to Hold You to the Plan

Your clients have a coach because they need guidance and accountability.

It’s often not enough to have a goal. Think of the client who wants to lose 20 lb. but doesn’t now how. That client needs a plan from an expert.

Go one step further: Some people have a fitness goal and a plan, but they still don’t succeed on their own.

Why not? They don’t have anyone who provides accountability, so they don’t do the work.

Business is the same. It’s not enough to have a goal—or even a goal and a plan. You need someone who says “did you do that specific thing to grow your business yet?”

Coaching for the Win

Those are my Top 3 tips for success in 2024. But I’ll add one more that pulls everything together: Get a coach.

When people buy coaching, they’re buying clarity—a well-considered goal they can work toward.

They’re also buying a plan created with the help of an expert, which reduces worry and stress.

Finally, they’re buying speed because a mentor will point out momentum-killing mistakes and ensure they take swift action.

If you want to talk about goals, plans and accountability, book a call here.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.