As a gym owner, the only way to raise your hourly pay is to stop doing low-value work yourself. That means hiring someone to do it.
Stop competing with chain gyms on price. Here’s how to prescribe and sell high-value coaching your prospects will actually say yes to.
After owning a gym for over 20 years, Chris shares exactly what he’d do differently if he were starting over with a new gym today.
Chris Cooper lays out the six most common reasons gyms plateau—and how to break through what’s holding your gym back.
Chris Cooper has closed hundreds of clients at his gym and can usually do it in 12 to 15 minutes. Here’s exactly how.
Help us build the 2026 “State of the Industry” report and you’ll receive a custom Gym Report Card showing how your gym stacks up.
Chris shares three mindset shifts will change your gym’s sales process so you can sell more memberships and change more lives.
Gym owners struggle with the same problems over and over. Here’s the book Chris would hand you, depending on where you are right now.
The gym owners who stay stuck usually have plenty of information. What they’re missing is clarity on which phase of ownership they’re in.
