“Our workouts are for anybody” sounds like a smart statement, right? The truth: You don’t want every fitness client. Here’s why.
We are in the hardest business in the world. Here are six strategies to help you preserve your most precious resource: your energy.
Chris Cooper checks in with real talk to help you evolve as a gym owner. Fix the owner, and you’ll fix the business, too.
Mike Michalowicz, Miranda and Julian Alcaraz, Michele Letendre, Chad Vaughn, David Durante, and Matt Souza headline our 2026 summit.
Do you honestly want to help your members get fitter? Then you’re already set up to sell PT in your CrossFit gym.
Coaching is a premium service, and premium services should command premium rates in gyms.
Chris Cooper lays out the exact details of events that fill Woodslawn Fitness with members who pay $350 per month and stay for three years.
Don’t start with ads on social media. Start with your best clients and work outward to reach the people they are closely connected to.
Most gym owners hire the wrong mentor for the wrong reasons. Follow Chris Cooper’s plan to find the business help you need.
