After owning a gym for over 20 years, Chris shares exactly what he’d do differently if he were starting over with a new gym today.
Chris Cooper lays out the six most common reasons gyms plateau—and how to break through what’s holding your gym back.
Chris Cooper has closed hundreds of clients at his gym and can usually do it in 12 to 15 minutes. Here’s exactly how.
Help us build the 2026 “State of the Industry” report and you’ll receive a custom Gym Report Card showing how your gym stacks up.
Chris shares three mindset shifts will change your gym’s sales process so you can sell more memberships and change more lives.
Gym owners struggle with the same problems over and over. Here’s the book Chris would hand you, depending on where you are right now.
The gym owners who stay stuck usually have plenty of information. What they’re missing is clarity on which phase of ownership they’re in.
The CrossFit Games turn 20 this year. Are they still doing their job for affiliates? Chris Cooper shares his thoughts.
Coop shares four tactics smart gym owners use every summer to protect their revenue and set themselves up for a massive fall.
