Coop shares four tactics smart gym owners use every summer to protect their revenue and set themselves up for a massive fall.
Your gym’s social media is full of warm leads. Here’s how to turn DM conversations into booked intros and new members.
Chris get more leads from Facebook posts than paid ads. Most of those posts are just photos with a story attached.
Coop shares the highlights from his on-stage interview with CrossFit CEO Bruce Edwards at the 2026 Two-Brain Summit.
Some Two-Brain gyms are generating $12,500 a month from HYROX. Here’s how they run a full HYROX loop, from training to race day.
Paid ads are the last marketing funnel you build. Here’s why, and exactly how to run them to get more gym members.
Chris Cooper walks gym owners through how to use AI to turn an idea into a week of content in just 30 minutes.
Chris Cooper’s businesses were built on content. Here’s the simple framework gym owners can use to grow with content.
Here are the exact scripts gym owners use to turn social media followers, commenters and alumni into gym members.
