Chris shares three mindset shifts will change your gym’s sales process so you can sell more memberships and change more lives.
Gym owners struggle with the same problems over and over. Here’s the book Chris would hand you, depending on where you are right now.
The gym owners who stay stuck usually have plenty of information. What they’re missing is clarity on which phase of ownership they’re in.
The CrossFit Games turn 20 this year. Are they still doing their job for affiliates? Chris Cooper shares his thoughts.
Coop shares four tactics smart gym owners use every summer to protect their revenue and set themselves up for a massive fall.
Your gym’s social media is full of warm leads. Here’s how to turn DM conversations into booked intros and new members.
Chris get more leads from Facebook posts than paid ads. Most of those posts are just photos with a story attached.
Coop shares the highlights from his on-stage interview with CrossFit CEO Bruce Edwards at the 2026 Two-Brain Summit.
Some Two-Brain gyms are generating $12,500 a month from HYROX. Here’s how they run a full HYROX loop, from training to race day.
