How To Combine Zwift With CrossFit

How To Combine Zwift With CrossFit

I’ve owned a CrossFit gym for 11 years, and a personal training studio for 14. I’ve been a fitness coach since 1996.

 

Years before that, I was a cyclist. And now I’m a Zwifter.

 

Last summer, I started cycling again. Before long, it became all-consuming: I’d give up my CrossFit workouts to get on my bike most days. I thought I’d get back to CrossFit full-time when winter took me off the roads. But then I found Zwift, TrainerRoad and The Sufferfest. I brought my bike indoors, added a smart trainer, and haven’t been bored since. I ride around 4x/week on Zwift now.

 

The most compelling thing about Zwift for a CrossFitter is the data: you can track improvement in Wattage over time, for example. The AI engine changes my workouts as I improve, and the courses and group rides keep it novel.

 

The most compelling thing about CrossFit is the constant novelty and combination of strength training with HIIT. And while most CrossFit gyms don’t include much in the way of aerobic capacity building, I’m convinced that you can’t build strength on a bike in a meaningful way. CrossFit actually has some roots in cycling: its founder, Greg Glassman, was a part-time cyclist. And the Tabata protocol was developed for cyclists first; now it’s used almost weekly in many CrossFit gyms.

 

If you’re a cyclist trying to get stronger or improve your wattage threshold; or if you’re a CrossFitter who wants to ride a bike faster, this is how you do it.

 

  1. Strength Training – a little goes a long way. Stick to the major lifts (deadlift, squat, and press.) Don’t avoid quad-dominant lifts, but don’t specialize in them, either. Use weight training to balance out your musculature and avoid overuse injuries.
    And go heavy: you get plenty of reps on the bike.
  2. HIIT – replace some of your hill climbs or harder intervals on the bike with high-intensity anaerobic work. I don’t mean step class or a spin circuit. I mean thrusters and pull-ups with maximal effort for short duration. If you haven’t done CrossFit, you don’t know what “hard” is. Find out.
  3. Cycling – do your workouts on Zwift, TrainerRoad or The Sufferfest after your strength training. You’re not necessarily trying to prefatigue your muscles, because you’ll use different fibers and metabolic processes on the bike anyway. You’re simply doing your high-skill work while you’re fresh. And lifting weights is high-skill work.

Now, should you replace 1-2 of your workouts every week with CrossFit? Probably, at first.

If you’re a cyclist, you should start combining CrossFit into your workouts by joining a CrossFit gym and going through their OnRamp program. Here’s a map of over 500 gyms I recommend (not all CrossFit gyms adhere to the same standard of quality, unfortunately.)

 

Tell the coach your goal, and that you’d like to do CrossFit 1-2x per week. They’ll tell you which days to attend classes. Then they’ll review your goals every quarter, because your CrossFit prescription will change. Make sure you sign up for a nutrition program while you’re there!

 

If you want to add some strength training or mixed-modal HIIT training to your workout at home, follow these steps.

 

  1. Take OnRamp at a local CrossFit gym (or whatever they call their Intro program.) Learn the fundamental movements until you can do them under fatigue.
  2. Start with calisthenic movements like squats, lunges, pushups and burpees. Since your first adaptations will be neuromuscular, you don’t have to add external weights right away.
  3. When it’s time to add weight, buy a barbell or kettlebell or dumbbells. Do NOT buy a “home gym” or anything with levers. If you have room to add a pull-up bar, fantastic. Hip flexion movements (like leg raises) are really important for cyclists.

Here are a few suggestions to get started:

  1. Choose a shorter, circuitous route.
  2. Add bodyweight “calisthenic” movements into your ride.
  3. Monitor your heart rate and keep an eye on your wattage.
  4. Keep it simple.

 

Some CrossFit + Zwift workouts I’ve used:

 

  1. Volcano CCW Lap + 20 Squats
    Set up on the Volcano Flat CCW course. Ride in to the start line as your warmup, staying around 50% of your FTP. When you cross the start line, hop off your bike and do 20 air squats. Then ride the 4.1k lap as quickly as possible. When you cross the start line again, repeat.
    Your goal: do 5 laps (with 20 squats at the start of each) for time. Record your time.
  2. EMOM (Every Mile, On the Mile)
    This is great for artificially raising your heart rate, and then attempting to maintain output in that state.
    Use a heart rate monitor and try to maintain 80% of your FTP, at least.
    Ride a mile. Hop off the bike and quickly do 10 burpees. Note your heart rate.
    Click back into the bike and ride another mile. Every time you reach the mile mark (or 1.6km) do 10 burpees.
    Your heart rate should keep climbing. Your goal is to continue for a certain distance, like 30 miles.
    If you want to scale this workout (meaning modify it to last longer), base your total workout time on your wattage output. Continue only as long as you can keep your wattage output above 80% of FTP.
    Choose a flat route, like Greater London Flat.
  3. AMRAP (As Many Rounds As Possible)
    Give yourself one hour to complete the following as many times as possible:
    Ride the Richmond Flat Loop (5.0km) or similar
    Complete 30 pushups
    Complete 40 situps
    Complete 50 air squats
    Complete 60 jumping jacks.
    Then return to the bike and start again. Record your score.
  4. Tabata: 20 seconds of work, 10 seconds of rest
    After a warmup on the bike and some mobility work:
    Ride hard for 20 seconds (at least 3 watts/kg)
    Coast or ride very easy for 10 seconds (<1 watt/kg)
    Repeat for 8 rounds.
    Then hop off the bike.
    Do as many air squats as possible in 20 seconds.
    Rest for 10 seconds.
    Repeat for 8 rounds.
    Hop back on the bike, and repeat. Your wattage output will definitely dip on the second round of 8 Tabata sets.
    After 8 more sets on the bike, hop off and do 8 sets of step-ups or lunges.
    Your pattern should look like this:
    8 sets of Tabata (:20 on, :10 off) on the bike
    8 sets of Tabata squats
    8 sets of Tabata on the bike
    8 sets of Tabata step-ups or lunges
    8 sets on the bike
    8 sets of leg raises
    8 sets on the bike
    8 sets of planking
    8 sets on the bike.
    If you’re really pushing hard, this is MORE than enough, even though it’s short.
  5. “We Will Overcome”- complete the following for time
    11.5km ride – use the Astoria Line 8 route (New York)
    Complete 100 pull-ups, 200 pushups and 300 squats–break them up any way you like (I would usually do 20 rounds of 5 pull-ups, 10 pushups and 15 squats)
    11.5km ride – Astoria Line 8
    …for time.

Now, you’re probably going to be doing all of this stuff in cycling shoes. Make sure you have lots of space behind your bike to move around. Also try the half-variation of these first: cut everything (including the rides) in half.

These are also great replacement workouts on days you don’t have 90 minutes to ride your bike. On those days, focus on intensity: cut the above workouts down to half, and go hard.

 

Make sure you warm up first, and don’t do any of these workouts until you’ve been through an introductory program at one of the CrossFit gyms on this map. They might give you different workouts, or might tell you not to do these at all. Let a live coach be your guide unless you’ve been doing both cycling and CrossFit for awhile.

TwoBrain Summit 2019: The Lineup

TwoBrain Summit 2019: The Lineup

I used to think that seminars were the best way to teach.

Now I don’t. I know that mentorship creates action, and seminars create overwhelm.

For that reason, we only do one big seminar weekend every year: The TwoBrain Summit. This isn’t a lecture series; every hour is an interactive, hands-on workshop where participants get stuff done.

I promise: you’ve never been to a weekend “seminar” like this before!

I founded TwoBrain to help gym owners thrive, and also to help coaches make a career helping others. At the TwoBrain Summit, we have two separate speaker paths for that reason.

Over two days (June 8 and 9, 2019) owners and coaches will learn–and act!–to make better careers and better businesses for their clients, their families and themselves. Here are the topics and speakers on the agenda this year:

Owner’s Side

The Client Success Manager: The Most Important Role In Your Business – Stories and Processes, with Brian Strump and Jeff Burlingame

How To Change Your Life – Jay Williams

Organizational Culture – How to Retain Your BEST Employees, with Eden Watson and Greg Strauch

The Business Owner’s Lifecycle: Breaks, Vacation, Marriage and More, with Sherman Merricks

Motivation and Leadership, with Anastasia Bennett

Converting More Clients: Why You Need To Call Them NOW!, with John Franklin and Mateo Lopez

The “Golden Goose”: Leaving a Farmer Behind When You Reach Tinker Phase, with Jeff Burlingame

How To Start a Business Owners’ Group In Your Community, with Tammy Friedt

Making Decisions: The 3-Question Process for Deciding What to Do, and When to Do It, with Josh Price

How To Tell Compelling Stories About The Three Most Important Client Avatars, with Josh Martin

The Apple Story, FFTT, Where Relationships Should Be Focused, and How, with Josh Martin

 

Coaches’ Side

How To Make a Career In Fitness, with Brian Alexander

How To Run A Successful Kids’ Program, with Gretchen Bredemeier

How To Sell More Personal Training, with Jeff Burlingame

The Future of the Microgym, with Chris Cooper

1 Year On Seminar Staff: What I Learned, with Oskar Johed

Live Coaching, with Jay Rhodes and Oskar Johed

How To Make $100 Per Hour, with Kaleda Connell

Mobility Vs Stability, with Josh Martin

Two-Brain Coaching, with Josh Martin

Un-Slimy Sales, with Sherman Merricks

Coaching Nutrition, with Lindsay MacDonald

 

Tinker Group (Thursday and Friday):

Rolling Stone Retirement, with Norm Jaehrling

The Multiple-Location Model: Are You Ready? Should You Do It? With Jeff Larsh

 

Goodies? Yep. They’ll be there. Awards? Definitely. Shirts? Of course.

 

All of your favorite members of the TwoBrain Family? YES. Come and meet them in person, work together, and forge bonds with the “tip of the spear!” You are the average of the 5 people you spend your time with: upgrade those top five!

 

This year, our location is the Crowne Plaza Chicago O’Hare (1-847-671-6350). Mention that you’re booking in the TwoBrainBusiness block!

 

Ready to get your tickets? Click here.

 

Episode 159: Buying Cash Flow Assets, with Joe Flanigan

Episode 159: Buying Cash Flow Assets, with Joe Flanigan

Joe Flanigan joins us to talk about buying real estate to grow your wealth. We specifically focus on buying multifamily apartment buildings and the risks and rewards of investing in real estate. Join us in this exciting episode! 

Joe Flanigan is from Houston, Texas where he owns District H CrossFit. Joe started CrossFit in 2005 and spent five years studying the methodology behind the fitness program before he got into coaching. As a coach, he specializes in weightlifting and helping others achieve their fitness goals. In addition to owning a gym and his passion for fitness, Joe loves real estate and has been involved in the real estate market for many years now.  

Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here!

2019 Two Brain Summit in Chicago! Register here!

 

Joe Flanigan:                         00:02                       Welcome everyone to TwoBrain radio. It is our mission at TwoBrain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth.

Joe Flanigan:                         00:26                       This episode is sponsored by Anvil Coffee, creators of the CEO brand coffee from two brain. If you’ve ever been to a two brain seminar, a summit, you’ve heard me do a little segment called what is the value of a cup of coffee. And I shared four key points in my life where I’ve shared a cup of coffee with somebody, really influential and it made a big deal. So in one circumstance, you know the coffee was worth a dollar 70 but it got me through this mountain pass in the dead of night in Utah. While I was working on a story about polygamous and there are three other even larger examples where coffee has been worth, you know, up to $100,000 with somebody. What does a Great Cup of coffee worth? Well, it can be almost priceless. And if you’ve met me, you know that I’m always either holding a cup of coffee, drinking a cup of coffee, or maybe even talking about a cup of coffee if I’m not doing one of those three things, I need one now.

Joe Flanigan:                         01:14                       When I approached Brian, I approached him from the help first mentality. Hey Man, I want to talk about your coffee on my show. It’s fantastic, and he turned right around and out, help first and me. He said, yeah man, we are going to help. Every time somebody in the two brand family order some coffee from anvil, we are going to make a little donation to the Special Olympics, which is a charity that is very near and dear to my heart. I can’t say enough about these guys. The coffee’s amazing brain and amazing person. He’s a valuable part of the two brain family and he’s going to make a contribution to special Olympics. Thank you Brian. I love your brother. I love your coffee. If you’re listening to this, give anvil coffee a shot, you will not be disappointed except for this one little disappointing thing. You can’t buy CEO coffee. The only way to get CEO coffee and the coveted two brain’s CEO Mug is to sign up for the incubator details for that are on our website too.

Greg:                                          02:07                       On this episode of TwoBrain radio. We talk to Joe Flanigan. This episode’s a little different because we talk about buying assets. Normally you hear us talking about gym ownership or something along the lines of that, but we kind of want to reach out a little bit more and show you guys that there’s other things besides the gym ownership that we talk about. And in this episode we kind of dig into that. Now Joe is a crossfit box owner, but we talk about, hey, when we get to a point where we have enough money and we want to do something with it, what are those other options that are out there? And we kind of dig into buying assets. Now we don’t dive into buying a building, but this is just like as if you were trying to buy a building. This dives into buying a multifamily apartment complex that Joe is currently in the process of doing. And we get into the different things that you need to do, including due diligence, making sure you know the numbers and analyze the numbers correctly and just kind of get a better understanding of, uh, the risks and the rewards with buying assets and allowing you to figure out what is the best case for you. Enjoy.

Greg:                                          03:12                       All right, I’m here with Joe . Joe, welcome to TwoBrain radio.

Joe Flanigan:                         03:16                       Thank you. Thanks for having me.

Greg:                                          03:18                       So I know a little bit of background about you, Joe. I know you own district h crossfit in Houston and you also have kind of dabble in a little, a few other things to kind of build up your, you and your families. W I wouldn’t say legacy, but more of your, your assets. So if you want to give us a little bit of background to anyone that’s listening about the business that you own, including the gym and then kind of what started you out looking into other assets.

Joe Flanigan:                         03:44                       Sure, sure. Uh, well first of all, I am, I am a part owner in district h crossfit and here in Houston and part owner being, you know, managing the, the staff and help manage the day to day operations, financials, all that stuff. And it frees me up and gives me a little bit more time to do my other passions and loves, which is really real estate. I came up and uh, the real estate industry straight out of school, straight out of college doing customers start a service for a builder here in Houston. And from there I was able to kind of parlay the experience from customer service and move it into building, then move it into project management and then into operations, which then helped me to have enough competence to actually open up a gym because that was something that all the way through college I did personal training and uh, I loved the physical and training side of helping people and I wanted to be able to continue to do that. You use the word legacy, and I really continue to do that as a long term gift of skills and talents that I had to be able to give to others. So, so I have, you know, two things that I love doing and real estate was something that was, was always on my mind as a vehicle for wealth in the future. And by that I mean, you know, being able to invest in something that is going to appreciate and time is going to give me tax difference or tax depreciation, you know, just, just or, and then also obviously the cash on cash return on a monthly basis is also helpful. It’s nice to be able to have that passive income on a, on a monthly basis, on a regular basis to be able to offset anything else income wise that I may be. I have a growing family, my wife and I, I have three kids, three kids. As of last week we had a third kid. So it is nice to be able to have the additional income to be able to put toward school homes, education, whatever it is that we have to do. In the future and still be able to create and build an essay for our future and for the legacy of our family.

Greg:                                          06:01                       First off, of course, congratulations. Got to say that with the newborn now you, you started down this path a of real estate in the past and I mean, you know that, that as you said, the real estate game is very, it’s very nice to have something that appreciates usually, I mean, of course we all know that markets do crash, but for the majority of the time that they always do appreciate. So you kind of started getting down, going down that road along with having being a co-owner in a gym. What kind of led you down the path to kind of what we’re going to get into a little bit more today of starting with compared to like maybe buying homes and renting them out, but more of like apartment complexes and the different types?

Joe Flanigan:                         06:41                       Sure. The way I started in, in, uh, investing was investing in single family homes. And the reason why we started in single families because I was comfortable there. I knew all of that went into a home just from building them for about 15 years. Being in the industry, I knew that that was it. Kind of a safer bet for us. Uh, we’re pretty conservative when it comes to our, our money. You know, the money that you make. You obviously don’t just want to give away. You don’t want to just want to hand out to somebody and hope that it’s going to appreciate in the future or grow. Uh, so, you know, we were, we were a little skeptical at first, but we bought our first rental home, made all the mistakes possible that I could make, but still turned out a monthly cash on cash return as well as a profit whenever we ended up disposing or selling the property.

Joe Flanigan:                         07:37                       So that essentially got us hooked and it made us want to do more. I missed one, two, uh, know how to do more. Um, so it got us involved in a group called Lifestyles Unlimited It’s actually been talked about before by one of the mentors. Actually Jeff Smith is involved here in Houston as well, but it got us involved there. And the education along with the experience doing it ourselves, a really, it just kind of push the needle even further. It made us want to invest fully in, in this as a long term approach. Once we got through with a few single family homes and disposing the as single family homes at to build up enough capital we have since moved to more of the multifamily approach. And multifamily approach is very similar to that, that have single family, but it requires obviously more capital. It requires more of a network when it comes to real estate brokers and agents that are out there pounding the pavement, trying to find these deals along with you, trying to find the deals and then a whole other slew of people, just a team, uh, that you have to build up, um, with attorneys and with mortgage and commercial brokers and mentors and all of that stuff to be able to move into this, this multifamily realm, uh, which is, which is what we’ve pushed to now.

Greg:                                          09:05                       So the process is, is definitely not a short road whatsoever. So, uh, if somebody, if somebody had enough, uh, cash assets, so we’ll say liquid cash and they decided, hey, real estate is definitely the way I think I want to go long term and they’re listening to this podcast. What do you feel like is the first step that they need to do?

Joe Flanigan:                         09:27                       I mean, I would say first step is figuring out what your comfort level, you know, again, handing out your money or giving your money to somebody or something in hopes that it’s going to uh, appreciate. Obviously hope, hope is not a strategy. You got to have some sort of a game plan to get it there. So I would say no. Your comfort level first then decide whether or not you want to go to the single family route or the multifamily route with the multifamily. I mean there are plenty of programs out there, people out there that are already doing this type of thing. I would get educated first though. It’s far more important to understand the inner workings of, uh, multifamily real estate then than it is really to go on, on the single family route. I think the single family route is a little bit easier to grasp.

Joe Flanigan:                         10:23                       It’s really one project is one dwelling is one home. You know, it’s, it’s not much more in depth learning as opposed to finding the brokers to find the home, to know how to plan your Rehab and know where to purchase. We know what your purchase price is, know what your sales price is and know how much you’re able to rehab the home in order to still make a profit whenever you’re refinancing or you’re selling the property. There are so many levels to it all. I mean, I apologize for, you know, possibly rambling at this point, but there really is so many levels when it comes to each avenue of, of investing in single family or investing in multifamily. But yeah, that choice has to be made first, obviously. Uh, and then educating yourself on which ever having you choose either single family.

Greg:                                          11:18                       Okay. So if, if somebody has, has the money or has the ability to purchase an asset, whether that’s a single family home, multifamily homes, I mean a building, like you said, the best bet is to, is to really decide what your, your risk level is. Right? Like what?

Joe Flanigan:                         11:34                       Willing to risk more risk, less and, and really then due diligence it sounds like. So,

Joe Flanigan:                         11:39                       mmm.

Greg:                                          11:40                       Really educating yourself on the ability to, uh, which avenue you’re going to go down, be able to actually say, okay,

Joe Flanigan:                         11:47                       this is, this is the steps. Yeah, definitely. Yeah. I think that education piece is very, very important because if you don’t understand the investment you’re getting in, you’re essentially just, again, throwing something, throwing money at something and wishing that it’s going to increase. I think that happens a lot with the stock market to, people don’t understand it yet. They’re willing to put money in a four o one k or an Ira because that’s what we’re told to do. I think the education piece is far more important than just do, just do, just do, don’t worry. It’ll be, you know, you’ll be able to, to cash out when you’re 65 or cash out later in life educated, educating yourself and then really trusting your education and the ability to do it yourself is, is another thing. Uh, and I’m not saying do the, you know, the whole Rehab Yourself, um, you know, get your hammer in your tool belt out and you do it all yourself.

Joe Flanigan:                         12:47                       Uh, I am just saying, you know, know who to call, know who to talk to, know your dollars and cents because you know, if you do not all of that stuff and you know who to contact, yeah. Actually becomes a pretty easy investment to get in it at least an investment vehicle to get in. I think far easier than the market is. And I only say that because I’ve done day trading and I’ve done some of the training piece too. And it’s not easy. I mean it does take a lot of education as well, but yeah, that’s that. I hope I answered the question.

Greg:                                          13:23                       No, no, no, that’s perfect. I just want people to be aware of that. Especially because, like you said, every scenario is different. I mean, you’ve got to know your comfort level and then being willing to, how much are you willing to invest? How much are you willing to put on the line for, for what you’re going towards or what you’re trying to achieve. So I definitely, I definitely think that that answers the question. Now let’s, let’s go a little bit more specific with you. You went into the multifamily homes now, what does that process actually look like? So I mean, from the point of view, trying to find where you’re at to kind of where you are and I know you’re still finishing up the process now, um, but kind of giving an overview each step of the way of, of what you’ve had to do.

Joe Flanigan:                         14:02                       Sure, sure. Absolutely. Uh, at the risk of boring folks that, uh, with terminology and verbiage and all that stuff. Absolutely. I will definitely tell because I feel it’s fascinating. I think it is something that, you know, being in real estate and in the industry or so long, I’ve been in it for about 18 years now. All facets and all sides of the industry. Then moving into a multifamily, I mean it’s like this is brand new. It’s completely different. And, but it, it’s exciting to me, you know, cause I, I love that challenge of learning something new and really trying to master it. And if I can forecast the future and see where this longterm road ends and the goal, you know, my longterm goal, I mean I just see it’s being, being so fruitful to learn this as well as I’m learning. So, um, so at the risk of boring, yes, I will talk about this, uh, beginning to end.

Joe Flanigan:                         15:08                       So the way I got started was obviously pulling together for personal financial statement. I’m really kind of going out there and meeting brokers, telling them what my net worth was in order to kind of figure out how much I could afford when it came to a multifamily project. Um, and then from there I’m honing my search to, you know, talking to these agents, talking to multiple agents, building relationships, something that everybody who’s listening to this podcast probably does very, very well. If they want a box. It’s that personal connection that is going to get you the deal. It’s that personal relationship that is going to help you find that diamond in the rough, that you are then able to pursue or at least do due diligence on at least doing some further analysis. So yeah, that’s what I think it takes anyway. The search starts, right and the searches with an agent and you’re looking at a number of different properties in small pockets of town or all around Houston, all around the nation, whatever it is that you choose, your search parameter is.

Joe Flanigan:                         16:16                       Um, and then obviously based upon your net worth from there, once you find a property, you, you’re going to handle eyes. It, you dig into the numbers. You, I use a spreadsheet that I actually got from the group that I am in lifestyles unlimited. Um, and I’ve tweaked it just a little bit in order to satisfy some of my add needs and, uh, and, and definitely something that I, I, I need to see on paper that otherwise they didn’t have. So, uh, after the analysis, then I move into the LOI stage, which is a letter of intent. Draw up a letter and you send it to the owner or you sent the owner’s agent saying how much you would have purchased the property for or how much you’d be willing to purchase the property for. And uh, once they accept you go into a period of 60 to 75 days and in that 60 to 75 days, you do a number of things.

Joe Flanigan:                         17:12                       Um, you signed a purchase sale agreement, you create a PPM, which is a private placement memorandum for all of your investors or all of your potential investors to view the deal, understand the deal and decide whether or not they want to fund it. And you go into feasibility, uh, which is period where you’re able to get on site and really do the hands on due diligence. You get to see, you know, all of the units, get to look at the roof, the foundation, everything, all the bones. And then from there, get a term sheet from your lender, get the loan commitment right to foreclose, finalize all these legal and that both your FCC attorney and your real estate attorney create. Go into the settlement statement and then take it over. And from that point on, I’ll have to, you’ll have to call me again for another podcast and I’ll tell you that after the takeover is complete, I’ll be able to give you a little bit more information after that.

Greg:                                          18:09                       It sounds like basically, um, you said you basically got to figure out your network worth first to be able to kind of network and, and build those relationships kind of now you’ve got to know what you’re worth. Now if people are out there and they’re wondering how do I determine that, what would it be? What’s the best,

Joe Flanigan:                         18:26                       best way to determine that? Is doing a personal financial statement. You can pull a personal financial statement, uh, or at least a spreadsheet online. Or you can go to your bank and you can say, Hey, this is what I’m thinking about doing. I’m thinking about getting into purchasing a building for my gym, purchasing a strip center or commercial use or I’m thinking about buying a multifamily property. What they’re going to say is, okay, we need to see a personal financial statement and they’ll give you a template of probably give you a spreadsheet for you to fill out on that personal financial statement. And it essentially is at the risk of sounding crude, a personal financial enema. I mean it goes through everything that you own that you know that, that the income that you make, the liabilities that you have just every, and then at the end of it you’re able to find out what your actual from from there, I mean you actually, once you do own a property, you actually do have to have a certain number of a dollar amount of liquidity as well.

Joe Flanigan:                         19:25                       But that comes a little bit later. Initially you just need to know what your net worth is because you, you are essentially a lender will loan up to your net worth on a property. And that was just kind of a quick hack that I, I learned halfway through this process is, you know, I was reaching for a little bit larger piece of Pie that I couldn’t necessarily go for without a key principle or without a guarantor on the loan. And then finally one of the lenders was like, you know, it’s because you’re reaching beyond your network and, and uh, that’s what you need to kind of stay within those parameters.

Greg:                                          20:01                       So if somebody was, I mean, and we can put this into context, I mean for, for everyone else or, or easier, easier context. I mean if somebody is buying their own building, I mean, you’re going to be kind of following the same steps are, or if they’re going to build a building, they’d have to find the property and stuff like that. So that’s the steps. These steps are very similar. They’re not all the same, but they’re definitely, definitely similar.

Joe Flanigan:                         20:23                       I would, I would say yes for sure.

Greg:                                          20:26                       Now that you, somebody knows their net worth, they’ve built up relationships with different brokers then they searched for, are they better yet they find an agent. And then start working. They’re way out of of their search of what, what they’re going to be looking for. Is it,

Joe Flanigan:                         20:40                       go ahead. Sorry. Go. Well, so the search itself, I have found it is one of the most challenging at least for the first deal once you have a name established in the industry. And really that the shocking thing about this is there are really only five major brokerage houses with that throughout the nation that deal in multifamily purchases and acquisitions and dispositions. So really getting in with each of those brokerage houses, establishing a name that you’re somebody who can purchase clothes, turnaround a deal or operated deal very well, um, that you’re able to close with funding. You have, uh, a group of investors that want to invest with you as a person. Um, then it’s a lot easier to get the deal, but it’s establishing that first, establishing the first contact with all of the agents and then also, um, establishing your name, um, in your reputation after that first deal.

Greg:                                          21:43                       So it’s more of we got to, it’s kind of like, what would you say, like by buying a car for the first time or something like that, uh, you got to have that credit. You have to do, you have to show that you’re worthy of it and kind of get your foot through the door. And sometimes some people just bite the bullet and get that super high interest rate on that first first vehicle just to get that credit established if necessary. But it sounds like that’s what you kinda got to do. You have to, you have to get that deeper steel done. And then it seems like deals after that become easier and easier because you’ve, you’ve

Joe Flanigan:                         22:10                       creative reputation then, or at least find the first deal. Yeah. The analogy is good until you’re a, until you get to the, you know, accepting the higher interest rate or a higher dollar higher expense to get into the old. Because a lot of these deals are so thin that you can’t, you can’t accept a higher interest rate. You can’t put any more of your own personal dollars in because it won’t yield a return. So it, it’s really dependent on, you know, it’s, it’s all about the market, right? It’s does somebody need to sell and is there a buyer? And a lot of these are either there owners that have owned the property for a very long time that no longer live in state, that are having a third party property management company running the deal and they’re just pulling a, a piece of the pie off every month.

Joe Flanigan:                         23:04                       And so if you can come in with a number that is enticing enough for them too, essentially get rid of the, their monthly cashflow, but they receive a huge nut in order to do that, then you know, you’ve found yourself a seller. And so I’ve, I have found a couple of different ways or I’ve, I’ve kind of created a couple of different ways in order to do that, that I’m sure other people have done as well. But it was one of those things where as a trial and error thing, I was just really searching for a deal. And so I age cat pulled up, uh, um, some of the properties that are really liked in the area that I liked and found that some of these honors lived out in, out of state. And I started calling him and I have my agents start to call them and tell them that we were willing to purchase their property for x amount of dollars. And I’m at that point it created a conversation and half of the conversation was created. Then we really dug into the numbers. So some of them didn’t work. But the one that we are on right now, that is exactly how we got it.

Greg:                                          24:08                       Wow. So basically, uh, figuring out what, what properties are available and then like you said, trying to figure out, usually the ones that kind of have moved away maybe, um, or out of state, uh, have a little bit better yield of, of a possibility than ones that are still active in theirs because they’re probably still trying to grow it. And the other ones are more of, hey, I’ve kind of moved on and started other things and yeah, they still own it, but yeah. Okay.

Joe Flanigan:                         24:34                       Okay.

Greg:                                          24:34                       So now that you’ve, I mean, you found the property, what’s, what’s the next step that, that you had to take? I know, I know we kind of talked about it of the analyzing the numbers, but what numbers specifically are we, are we looking at like what are the things that we need to make sure to do?

Joe Flanigan:                         24:50                       So it’s pretty in depth because, and there’s a couple of different layers. So there is a quick form that I use initially whenever I go in on a deal and essentially I’m looking at there, um, rent, whether I pull their rent roll or ask them to give me the rent roll. And then I asked for 80 12 financials. Enjoy the time. They don’t have financials. They have like a t three that boosts up their revenue, their income. And so it’s showing you, uh, uh, much better light than a t 12 would. So anyway, you take those initial numbers, you put those in, you know, I have a spreadsheet that essentially shows me what the gross rental income is, what the offer an asking price is, and then I kind of pencil in what my closing costs would be, what my operating capital for the first few months would end up being.

Joe Flanigan:                         25:43                       Put that in there as well. And then any rehab that’s going into the loan, I you, you also have to put in down payment, um, you know, in loan amount, interest rate terms in years, which you get that from your mortgage broker. Um, all of that is, you know, you’ve built this team of people already. You just ask them, they give you those numbers for what the going rate is or what the current rate is. Um, and then I plugged that into my equation and then kind of figure out what my yield will end up being after expenses are putting. So I use a very generic, um, dollar amount for expenses per unit, uh, at first. And then whenever I started digging into that, uh, t 12 or he sex or T3 financials than I actually know what their actual expenses are. Um, and then, you know, it’s an easy equation which every gym owner has done before.

Joe Flanigan:                         26:39                       It’s that, uh, net income Maya stolen expenses equals their net operating income. Um, and then you kind of add in whatever your potential debt service would be and you figure out what your cashflow, your annual cashflow is going to be. It’s essentially exactly what Greg and I had just gone through with that last year’s financials. So, yeah, if they’re with the brain, they, you know, any gym owner actually knows exactly what we’re talking about here. It’s, you’re just really trying to forecast what they are currently doing and then you look at the market rate for rents and see what you could be doing, perform it out. You performed that out and see what your return would be on a cash, on cash basis, annualized basis, put in whatever my compensation, uh, would be as a lead investor in what my net to the passage would be. And then that’s essentially what a uh, it’s a go or no go. And then from there you’ll get more information after an LOI is, is given a letter of intent has given and then you’ll get even more information from the seller if you do have a, a purchase sale agreement

Greg:                                          27:47                       signed. That’s a, that’s a lot of different things. We’re very quickly, but I like it. Yeah. Sorry. It’s funny.

Joe Flanigan:                         27:53                       Okay.

Greg:                                          27:53                       No it’s perfect because you, you brought up a really good fact that if, if people are working with to bring, we definitely go through those things and you know,

Joe Flanigan:                         28:02                       business is business and you know, it all does revolve around financials. Obviously there are certain things that we can do in order to better our business, which is creating those personal interactions and high touch and great experience for people. The whole reason, and I’ll actually call you into what my business is called, but my business is called worthwhile capitol. And the reason why I called it a worthwhile capital is because I wanted it to be more than just, you know, dollars and cents and you making a, you know, a ton of money. I wanted to make it more of that legacy type of business to where I felt good about taking a product that was a c class property, a run down property that has just been, has seen better days, you know, long ago and renovate it and make it better. Not just for dollars and cents, the end product, but are the people who were living there.

Joe Flanigan:                         29:01                       You know, people in a c class property, everybody knows what an a class property, right? The brand new luxury apartment complex that is, you know, everybody wants to live in but nobody can afford it. You know, they, if that’s, that’s the property that, you know, most people think of when they think of very nice apartment living. But the truth of it is there are so many people in these working, this working class that can’t afford much more then that, you know, but there is a big disparity in price point from Class A to class B or c and if we can invest in classy properties, reposition them to make them more of a B minus or B of course bringing up income because you know, people are willing to spend a little bit more money in that price point to have a better feel whenever they’re, they’re going home, you know, a better feeling of safety and security and possibly community if it’s a small community or a large community. So that’s the intent. And that was the hope whenever we, we started this venture, my wife and I and, and hopefully we’re able to continue that.

Greg:                                          30:07                       That’s amazing. And it’s something that I think a lot of people, again, we would want to hear is, is, is the process and, and kind of what it takes. So that’s why I wanted to bring you on here. There’s one thing that you mentioned and and well of course many things that you mentioned, but the one that I want to, I want to point out you mentioned investors and getting investors in that it’s that 60 75 days out going through everything and then eventually getting, yeah, talking to the investors, but how do you actually, how did you actually go about finding investors or getting, finding the right fit of investors so that they could help make this up?

Joe Flanigan:                         30:43                       That’s a great question. The, I felt I had a pretty good network and my wife has a pretty good network. She has her own business and has, I’ll probably a little larger network and I view that we could have tapped into to fund these deals potentially, but our concern was not everybody knowing the same information going into the deal. So knowing what questions to ask and knowing how much you know that the potential risk that their money could, we might not be able to return, hey or have her return for a few years or ever. That’s the reason why we went with one of these investment groups and lifestyles unloaded in particular because it’s all like minded people. Everybody has the same education growing yet everybody understands the risks and the reward when it comes to investing in multifamily or single family investments. And so I felt a lot more comfortable being able to reach out to that group, that Group of passive investors and investors on my distribution list from by unlimited Alyssa that I’ve created.

Joe Flanigan:                         31:50                       But still it’s of members of lifestyles unlimited. And you know, it just brings more like I, I just, I know in the future there’s still maybe people who are like, if stuff goes wrong or the economy tanks and, and we’re not able to get the returns that we project in, in our PPM, a private placement memorandum to them, they’ll at least know that they have the education saying that, hey, you know what, there, there is a risk, there’s a risk in everything, any investment, any investment vehicle for business that you create. And so that’s why we went through that channel.

Greg:                                          32:26                       Gotcha. And with that, I like that you definitely hit on, I mean, understanding risk and reward, right? Yeah. Like there’s, there’s so many things out there. When people open up a gym, they have to understand that or open up any business. There’s risks to it, but there’s also definitely rewards to it. So it’s Kinda, it’s Kinda cool that you were able to find those investors that are very likeminded, that are a part of a group that you’re part of, that can kind of help facilitate your dreams of what you’re trying to do. Now I guess my next question would be when it comes to having these investors buy in, because you kind of talked about you being lead investor and I mean this is like if you went into a partnership into buying a business, I mean, I mean, investors are definitely different than, than partners. How does that distribution of profit to everyone else? Is there a certain amount? If they invest a certain percentage in, they get a lot more out of it then?

Joe Flanigan:                         33:20                       So there’s a whole white paper that’s created through white through lifestyles that actually does protect the passive investor. Um, the lead investor is, has a very strong fiduciary responsibility to his investors, right? To the people that are relying on him, uh, or really investing in him in order to make a return. So there is how to create an operating agreement. I have to create stipulations on voting rights every month. They’re receiving financial state financial statements, a, uh, a balance sheet and income statement, rent roll, just a proper look at the property on a monthly basis. And then a quarterly basis, they’re getting a little bit more of financial reporting. And then annual basis, of course they’re getting financials. So there’s a whole, yeah, it’s all listed in, in my operating agreement what they’re, they’re getting now when it comes to compensation, a lead investor through lifestyles can only take compensation one way and a first time lead investor gets paid 5%.

Joe Flanigan:                         34:28                       And then I hope I’m not really giving too much information about lifestyles because it is a, it is a company that it’s like a paid for membership. Right. And so, you know, I don’t want to divulge too much I guess of that information but, but yeah, so there is a compensation plan and in the PPM and which private placement memorandum essentially lays out, gives you the whole entire investment summary and how people are, what the voting rights are and what the percentage of ownership is. And all of that is laid out in this. And what I did and what most will do is work with an SCC attorney in order to come up with this private placement memorandum. The reason why I would use, uh, a private placement memorandum is it is a requirement. It’s a necessity when, so it’s, it’s a, it’s an SCC regulated the event, right?

Joe Flanigan:                         35:27                       Because we have investors that are coming in to essentially create a fund and invest in a property. So the SEC regulate that even if you have one sophisticated investor, you’re legally required to have a ppm. Now if everybody was an increase in a credited investor, which accredited has three criteria, you know if you have over a million dollar net worth did you make over I believe 300 or two 50 as an individual and as a married couple, 300 and it’s 200 and 300 then you’re considered an accredited investor and if you have all accredited investors in a deal, then the sec regulates or does not require that you have a ppm, but it is just a great vehicle to be able to give to investors and say, Hey, here’s my deal. It has everything from an operating agreement to your investment summary to a, what we call a BPO, which is essentially the opinion of my opinion of my analysis of the deal in number form. It just has everything for them in order to view in one package and tell you whether or not they want to invest in them. From there, they fill out a subscription agreement and send it in and saying they want to invest in. Then from there I give them wiring instructions or a way to fund the deal

Greg:                                          36:51                       and does funding the deal basically. Then just their, their funds would go into, into the loan are basically are kind of like, uh, minimize the loan of whatever you’re going to need to write.

Joe Flanigan:                         37:02                       Yes. It goes into the ownership of the, of the property.

Greg:                                          37:06                       So

Joe Flanigan:                         37:07                       it may include the rehab that we were not able to get into the loan or it just may, may just be the down payment and operating capital for the first few months. Just depending on how the deal is structured and what you’re able to get into the loan when it comes to dollars. Otherwise the, yeah, the loan proceeds. Yeah, it goes to closing costs. It goes to a operating capital. It goes to essentially equity ownership in the company. Gotcha.

Greg:                                          37:37                       With this, I mean this is, this is definitely a long process, right? It’s not, it’s not something that’s short that people are giving me able to do over a weekend. I mean, unless they are very, very talented, but even then, I don’t think there’s enough time no matter what. But what is the overall time line look like if somebody is buying piece of property, whether it’s, I mean in multifamily, probably be a rental property like this. That’s multifamily or single family. I mean that’s a house, um, or even like they’re building for their business. What,

Joe Flanigan:                         38:03                       what does that timeline usually? So I’ll speak to multi family first just because that’s fresh on my mind. I know exactly how long it took me to do the whole process in getting to a deal. But so roughly first three stages of search, analyze, Loi. A letter of intent generally takes most people anywhere around, I’d say six months to 18 months. Just depending on how you’re able to network and build relationships with folks. Really get your name out there and hit the ground if you’re hitting the ground running and trying to find the property yourself, you know, I would say that timeframe is pretty good. I ended up writing, to be honest, I would say, oh well it was 1111 LOI is before I got one deal. So it took it, it took a lot of hitting the pavement and just, is this a good deal?

Joe Flanigan:                         38:57                       I’m gonna write a letter of intent. Oh, it’s not a great deal. You know, and trying to just go through the process and you learning it and learning it as you go. And I think that was, it gets a little bit stressful and a little disheartening. Oh, at times just because you’re like, man, I want this to happen. I want it to be yesterday that I have a property. But you know, you just keep doing it. You just keep doing it until, you know, you see blue from it. And I mean, I knew, I knew I would see fruit from it. I just knew it. I’ve seen so many people that have gone through the process and it took them two years or a year to find their first deal. And once they got their first deal there, you know, they’re moving to three, four deals, you know, in the next few years.

Joe Flanigan:                         39:38                       So, um, I’m very hopeful on that now. Everything on the backend when it comes to, you know, purchase sale agreement, Uvm, the feasibility side, lone sides takeover, that’s anywhere between 60 and 75 days. Just depends on what you’re able to put into your contract, your purchase sale agreement. Some sellers will say I want it as fast as possible and you know your money is going to go hard right away. Whereas, and they want the 60 day process, whereas others are like, okay, we understand that you need more time. 75 days is fine. So, but it’s generally 1675 days from there.

Greg:                                          40:15                       Okay. So there’s definitely, depending on the dealer or better yet what, how much things that go into it, it’s really going to determine how long it’s going to take the, the complications of having, having a much bigger property and then if it’s costing more and then all the other paperwork with the due diligence, that’s,

Joe Flanigan:                         40:34                       that’s necessary. It’s just going to take a longer time. So

Greg:                                          40:37                       overall, what is, I mean, what’s the end goal for you? What is, what does that longterm, yeah,

Joe Flanigan:                         40:42                       my goal is really to to to build a sustainable business. And multifamily and hospitality type industry where my wife and I can utilize our talents and our education and background in real estate as well as she’s an interior designer. So utilizing her business in my business together to be able to grow our wealth long term for our family’s legacy or our children for their children. And yeah, I think that really motivates us to, to grow something big. And I mean, it doesn’t necessarily have to be huge, but it just something that is of worth for not only ourselves, but we’re also creating spaces for people to live. I mean, there’s not too many people that can do that. Right. And with the box, we’ve been able to touch a lot of lives and build community and help people get out of despair of, you know, just weight gain and not being active and sickness and illness and all of that.

Joe Flanigan:                         41:52                       We’ve been able to do that there. Now I want to be able to do that with another side of our life that we’ve spent a lot of time, you know, both educating ourselves and working in this space, you know, why not be able to do that there too. So, so that’s a long term goal. And, um, while we’re waiting then getting steps, and I want to make it clear that I’m, I’m not a pro at this. I don’t, you know, I haven’t done a million deals or anything like that and this is all education that I’m, I’m learning as I’m going and really anybody, I think, especially those of us, those of us who own gyms and who our business owners can do this type of thing because we understand the, the operational side, we understand the acquisition of bringing people in. It’s kind of the same thing as finding the deal, you know, and then marketing that you have the property already under under your belt is really bettering the operations and, and bettering the experience for the people who live there. Um, so they have longterm residents and you don’t have a ton of turnover. So, yeah, I think, I think this group, the two green, the two brain group really would understand and grasp this pretty well

Greg:                                          43:03                       and, and that’s, I mean my main focus for ha for having you on definitely today is, is to get it so that people understand if they have, if they built up their business and they’ve a, they’ve done a great job with it and they want to know what’s next, what, what can they do next? They have enough money in the bank and they want to do something with it. Like you said, build a legacy, do something that is meaningful for their children or their children’s children or continue on what, what are some of the things out there? Because I think too many of us will say, okay, I have, I have this cash, I got to put it in the stock market. Or like you said, I got to put it in a 401k because that’s what I’m always told to do. But there’s other avenues out there.

Greg:                                          43:41                       So I understand, like you said, you haven’t done a ton of deals, but that’s okay. It was more of getting you on and kind of explaining the process so that some people can say, okay, hey, you know what, this is, uh, this is something I definitely want to do and I want to do it longer term and I’m really interested in real estate or I really like it. So let me start down that path in. This definitely gives them the idea. So I really appreciate you, Joe, for being able to spend this time with us and jump on here and it kind of talk about your, what you’ve, the process you’ve gone through and you’re currently still gone through. I know, like you said, you’re, you’re still in the process. We’re almost done. But I want people to be able to listen in and have the understanding that they can, there are other opportunities out there if their business is very successful and, or even mildly successful, that if they have cash in the bank and they want to put it towards something that this is a avenue. It’s not the only avenue. It may not be the best avenue for some, it may be the best for some. Uh, but it’s something that they can do to grow their wealth and grow their assets. Fantastic. So again, thank you Joe. I greatly appreciate your time for being able to share that with us and share your experiences and, uh, can’t wait to hear more from you and can’t wait to hear about the baby and all the things growing up, uh, with the family and, and such. So thank you for having me on.

Speaker 5:                               45:00                       As always, thank you so much for listening to this podcast. We greatly appreciate you and everyone that has subscribed to us. If you haven’t done that, please make sure you do drop a light to that episode. Share with a friend, and if you haven’t already, please write us a review and rate us on how, what you think. If you hated it, let us know if you loved it, even better. See you guys later.

 

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Why OnRamp?

My wife and I just recently bought a home. Anyone who has been through this process knows that before you decide to sign on the dotted line, you go through a home inspection. Their job is to point out the problems, both potential and existing, so that you can make an educated decision on whether to buy this home.

 

Arguably the biggest check-up is done on the foundation of the home. After all, this is the part on which the entire house resides. A poor air conditioner or other dilapidated appliances can be replaced. Even walls, flooring, and plumbing can be fixed relatively easily. A compromised foundation on the other hand is grounds for moving on to another property.

 

In the fitness business, the foundation that you set with a client is of vital importance. Like a home, it forms the basis from which everything else is built. This is why all great gyms put new clients through some sort of On-Ramp program – to build a solid, reliable foundation. If nutrition and mobility are fundamental in your gym, they need to be present in your on-ramp program. If nutrition is a core service that you offer, it needs to be addressed right away. The initial interactions with your service in an on-ramp setting will set the client up for success and get them to buy-in that what you are selling (coaching) will deliver the results they desire.

 

The make-up of an on-ramp program is as varied and individual as each gym that runs one, but the great gyms have 3 goals with their On-Ramp Programs:

 

  1. Introduction to your services: in your on-ramp, the client should come away with a clear understanding of what private training, group training, and nutrition coaching are all about and the value that each service brings. At the very least, they need to be aware that you offer all of these things!

  2. Build relationships: after your initial consult, what we refer to as the ‘No-Sweat Intro’, your job is to cultivate trust with your clients. They need to believe that your facility has their best interests at heart, that what you are delivering to them is one thing: the result that they are looking for.

  3. Teach the client there is always more to learn. This is the toughest for owners to wrap their heads around. Many say that they want to ensure that clients are ready and moving well enough to enter the group classes. But what does that mean; does everyone receive a pass/fail grade? Do they have to go from moving like a ‘D’ to moving like an ‘A’? Do they have to be proficient in the 9 fundamental CrossFit movements? Should they be able to do a muscle-up? Our goal here should be simple: show them a few things that are important (for instance: how to hip hinge, squat, press, pull, and carry), give them a big win, and then teach them that things within movement build upon one another over time.

 

This is also the time to get out in front of the common questions you might hear once a client enters group classes. Here’s an abbreviated list we came up with at our gym:

 

  1. Where do my keys go?
  2. How do I sign in?
  3. Why should I log my workouts?
  4. Why is strength training important?
  5. But all I want to do is lose weight – should I still lift heavy?
  6. What does RX mean?
  7. What is this mobility stuff everyone talks about?
  8. How much weight should I be lifting?
  9. How will I know what movements I should be doing?
  10. What should I be eating before my workout? After?
  11. How many days should I work out each week?
  12. Is it ok to workout if I’m sore?
  13. No…like I’m realllllly sore…should I take something?
  14. What this Kill Cliff stuff? Do I need it?
  15. Are all Canadian babies really wrapped in flannel from birth?  

 

Ok, so this list can seem overwhelming. Put yourself in your clients shoes and try to imagine how they must feel. Your job is to make them feel comfortable, right at home. And remember, a good home starts with a solid foundation. In the fitness industry, that foundation is a well done On-Ramp Program.

 

How to Limit Your Financial Downside with Facebook Ads

Before you decide to launch Facebook ads for your business or your program, there are a few things you need to consider.  First and foremost- you need to establish a proof of concept.  
 
Here’s an example – you are a gym owner who wants to build some additional revenue streams for your business.  You know there is a large population in town of people over the age of 50, so you decide to create a “Legends” or “Fit Over 50” program.  You want to use Facebook ads to sell the enrollments for this program.
 
Using ads at this point in the process would be immature. You need to first see if people in your network will buy this “Fit Over 50” service.  If you can’t sell someone who walks into your gym on that program, then the chances of you selling it to complete strangers on the internet is close to zero.
 
Even after you sell 5 people into your new program, you need to iterate on the service to make sure it consistently yields the results that you promise.
 
Only AFTER you establish that your program works and that there is demand (meaning you’ve been able to sell it without the aid of paid advertising), you can begin to make some hypotheses on how to increase sales with Facebook.
 
At this point, you’ll need to make some educated guesses on the types of campaigns you want to run.  Form a hypothesis on the message, the media, and the market.  Meaning, you’ll need to make a few guesses on what combination of ad copy and imagery will resonate with the audience that you want to target, but you should have some preliminary data with which to start out.  If you’ve been able to successfully sell your program without paid advertising, then you’ve interacted with your potential clients, you know a little bit about their challenges and what problems they are looking to solve.
 
After you’ve made your message, media, and market hypothesis and you are ready to build out your ads, you can make an investment in Facebook ads.  You do, however, need to treat it exactly as such, an INVESTMENT.  You need to establish a test-budget and be completely ok with losing all of it.
 
The last thing you should do is put your last $1,000 worth of savings on a campaign to try and resuscitate your business.
 
When advertising on Facebook, I always assume that I could lose 100% of the money I put in.  If you are looking to get started with online ads, look at your business’ cash-flows and determine the amount you can safely risk testing on your ads each month.  When you assume that risk, you remove the emotion from the process.
 
The worst investors bet their money on things that they NEED to work. When you establish your test budget, you are identifying your hard stop number and you limit your downside.  
 
Treat your ads like a professional investor. That’s how you set yourself up for success with Facebook.