
Why Ad Agencies Keep Failing Gym Owners (And What to Do Instead)
It’s time we had an honest conversation about why ad agencies keep failing and how you can actually grow your gym.

It’s time we had an honest conversation about why ad agencies keep failing and how you can actually grow your gym.

Chris Cooper lays out marketing wisdom from Mike Michalowicz—and it could change the way you try to acquire clients.

Chris Cooper explains exactly how a weekend in Chicago in June will help you 10x your gym business.

Chris Cooper delivers his No. 1 tool to help gym owners accomplish the tasks that move the needle in a fitness business.

Chris Cooper reflects on two decades in business and shares his hard-earned knowledge so you can find success sooner.

If you have six hours, Chris Cooper has the exact plan to help you acquire hot leads and new clients in February or March.

Chris Cooper serves up the 2026 “Intramural Open Guide”—a step-by-step plan to help you grow your gym business.

AI is everywhere, but it can’t do everything. Chris Cooper lays out a plan to help you give your members exactly what they want.

Revenue is up. ARM is climbing. Retention is at an all-time high. Fair winds are blowing if you know how to raise your sails.