What if you could boost revenue, improve retention and acquire new clients with a single event that would fill your gym with good vibes that last for months?
You can do all that if you schedule an Intramural Open event this year.
This signature Two-Brain Business original is a giant win on all fronts, and it’s been used with great success since 2011.
I improve the plan every year and release it in a step-by-step, plug-and-play, all-questions-answered guide (send me a DM to request it or download it at intramuralopen.com).
Here, I’ll lay out the executive summary so you can get this event on your calendar in the first quarter of 2026.
🚨 Goal: The Intramural Open is a four-week in-house competition designed to allow you to put every member on a podium.
🤜🤛 Rewards
- Retention: Podiums are addictive. The more opportunities you create for people to win—first pull-up, squat PR, best effort they’ve ever given—the stickier your gym becomes. People start to see themselves as the hero of their own story. The Intramural Open gives them a story they can’t get anywhere else.
- Revenue: By charging a nominal fee for this event—$50 is a good starting point—you boost average revenue per member. But we’ve also got a complete list of pre- and post-event tactics you can use to generate more revenue (specialty prep programs, small-group skill work, PT sold through Goal Review Sessions, etc.).
- Client Acquisition: We recommend gyms regularly run bring-a-friend events, and the Intramural Open gives members a chance to do a workout with a friend for points (the exact marketing plan is in the guide). They can also bring kids to special workouts, and friends and family can come out to cheer.
🔑 Key to Success: The plan only works if you’re deliberate. A fun competition doesn’t magically improve retention. Good vibes don’t automatically grow revenue. Friends of members don’t suddenly appear. You must follow the plan—it’s been researched and refined for 15 years. It works, and we’ve streamlined it so you can implement if fast.
✅ Our Plan Includes:
- Adjustable timeline.
- Set-up instructions, including captain selection and draft procedures.
- Promotional campaigns.
- Scoring.
- Programming (including a Hyrox-themed workout).
- Pricing strategies.
- Revenue-generating opportunities.
- Variations for refreshing if you’ve run this event before.
- Retention strategies.
- Tip for success.
➡️ Get the Plan: Click here or send me a DM through our Gym Owners United group.
If you want to run the best event your gym has ever seen—and give members something to smile about well into spring—the full plan is in the guide.
Get it and take action today!
