Habits of Highly Successful Gyms: Focus and Metrics
The first two habits of highly successful gyms are Focus and Metrics. The former allows you to avoid “shiny object syndrome,” and the latter helps you understand and improve the numbers that really matter in your business.
The Six Habits of Highly Profitable Gyms
We’ve spent the last few years studying profitable gyms—finding their commonalities and then working backward to build a Roadmap to help our clients get to success. In this series, we’ll tell you exactly what the top gyms in the world are doing—things you might not be doing.
Creating Truly Irresistible Bribes for Online Marketing
Lead magnets: what they are, how to make them and how to use them to get more clients.
How to Delight Your Clients Online
Here’s how we’ve built the best Facebook group in the world, why we don’t let everyone in (even our own clients until they’re ready!) and how we keep the content valuable. Use these ideas to build your own great group.
What Jason Ackerman Learned From 10,000 Hours of Coaching
Chris Cooper speaks with veteran coach Jason Ackerman about what it means to give clients the best hour of their day.
How to Help Your Clients Win
Our businesses aren’t “based on service.” They are service. The best way to service your clients is to show them the path to success and help them celebrate when they get there.
Emily Bridgers: Five-Time Games Athlete, First-Time Mom
CrossFit Games veteran Emily Bridgers speaks with Sean Woodland about life after competition.
Delighting Your Clients: Giftology
Giving gifts makes you feel great. And it can make your clients feel great, too. But giving gifts costs money, and the ROI is impossible to measure. This is how to give great gifts that get results.
How to Delight Your Clients
You’ve probably been told that “getting your clients good results is the best marketing.” But when you put your groceries on the line, you can’t afford to wait and hope. You have to take action.
How to Write Facebook Ads That Make People Click and Buy
Ad copy 101: Mateo Lopez tells you everything you need to know about writing great Facebook ads.