Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Gym owner and Two-Brain founder Chris Cooper with text "11 Fitness Skills That Build Your Fitness Business"

11 Fitness Skills That Build Your Fitness Business

Coop shows you how to your leads problem forever by creating a never-ending stream of people who are eager to join your gym.
Read More →
Text "State of the Industry 2025 With Sevan Matossian & Matt Souza" with images of Sevan, Souza, and Two-Brain CEO Chris Cooper

State of the Industry 2025 With Sevan Matossian & Matt Souza

How many clients should your gym have? When’s the best time to run classes? Hear the top insights from the "State of the Industry" report.
Read More →
Photo of Brendan Rice and Two-Brain's 6th annual "State of the Industry" report with text "State of the Industry 2025: Expert Analysis from Wodify's CEO"

State of the Industry 2025: The Data Behind Gym Success

How many clients should your gym have? When’s the best time to run classes? Hear the top insights from the "State of the Industry" report.
Read More →
A fitness coach serves two clients at once in a small-group personal training gym.

Miracle Model? What the Data Says About Small Group Personal Training

Could you make more money delivering high-value services to fewer clients? We ran the numbers so you can make smart decisions.
Read More →
A graphic showing revenue totals in gyms with the caption "survey says..."

Critical Digits: 4 Wild Stats From Our 2025 Report for Gym Owners

Revenue and profitability are up in gyms but client count didn't move much. Chris Cooper digs into the stats from our 2025 report.
Read More →
Gym owner and chiropractor Braeden Cordts with text "Bring-a-friend event generates 50 new leads with a 25% conversion rate"

50-Lead Bring-a-Friend Events With 25% Conversion Rates!

If you want to increase retention and make more front-end revenue, these three simple words can work wonders: “Bring a friend.”
Read More →