More Clicks: Simple SEO Strategies for Gym Owners

Key SEO techniques to rank higher on Google and get more website traffic.

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A coach working with client doing deadlifts - your clients want you to make a profit

Building Your Personal Training Business: The Critical First Step

If you’re trying to start or grow a PT business, don’t skip the key first step: figuring out exactly who your ideal client is.

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Nutrition: Defining Success for Clients, Coaches and Businesses

How to be a world-class nutrition coach—and boost revenue doing it.

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People starting a hike - get on the path to earn $100000

The Microgym Model: Getting Started on the Path to Earning $100,000

Chris Cooper offers a diagnostic tool that will help you figure out exactly what to fix first in your gym so you can earn $100,000 a year.

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A coach pointing to numbers on a whiteboard - the numbers you need to make $100000

The Microgym Model: The Numbers You Need to Make $100,000

Chris Cooper shares the exact targets you need to hit to earn $100,000 a year from a microgym with only 150 members.

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What does a personal trainer do? A coach instructs a client on exercise form.

What Does a Personal Trainer Do?

We break down all the responsibilities to provide the definitive answer to the question “what does a personal trainer do?”

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