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A photo of gym owner Theresa Straight with the title "4X Monthly Revenue."

4X Revenue, 2X Members, 2X ARM in Just 17 Months!

April 18, 2025 Podcast
When Theresa signed up for mentorship, she was working 70-80 hours per week and barely scraping by. Today, her gym—and her life—have transformed.
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Two-Brain head of sales Matt Temby with title "Sales Funnel First Aid: Why Leads Aren't Turning Into Members"

Sales Funnel First Aid: Why Leads Aren’t Turning Into Members

April 17, 2025 Podcast
John Franklin and Matt Temby break down sales data from real gyms, identify gaps in their sales processes and explain how to fix them.
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A gym owner holds his head in his hands after losing a sale.

The Biggest Sales Mistakes Gym Owners Make (and How to Fix Them)

April 16, 2025 Selling Gym Memberships
Good selling isn't about manipulation; it's about genuinely helping someone solve a real problem. Here are 5 tips to close more sales.
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A gym owner welcomes a new client to the gym with a handshake.

The Slime-Free Sales Funnel for the Honest Gym Owner

April 15, 2025 Selling Gym Memberships
Selling is actually the first act of coaching. Here’s how to do it while maintaining a philosophy of generosity and service.
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A photo of a credit card with the title "Help First: How to Boost Gym Sales Without Slimy Tactics."

Help First: How to Boost Gym Sales Without Slimy Tactics

April 14, 2025 Podcast
If selling makes you uncomfortable, Chris Cooper is here to remind you that selling is actually the first act of coaching at a gym.
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A stressed gym owner sits in her gym and deals with her financial worries.

The Cure for Small-Biz Chaos: Numbers and Action

April 11, 2025 News and Views
The world is not becoming more friendly to entrepreneurship. Here's how to fix your business so you can finally sleep at night.
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