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Image of Chris Cooper.

The Microgym Model: 2021

How to scale your business from 0 to 500 members—and everywhere in between.

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A handful of clients in a crossfit gym - Microgym Myths - More clients = Better business

Microgym Myths: More Clients = Better Business

Here’s exactly why you should ditch the more-is-better mindset and stop focusing on membership totals at your microgym.

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A blueprint of a gym - Microgym Myths - if you build it

Microgym Myths: If You Build It…

If you build it, they probably won’t come—unless you have a plan to make them come. If you don’t, here’s exactly what to do.

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Athlete tying up shoes - the market chases excellence: Microgym Myths

Microgym Myths: The Market Chases Excellence

Chris Cooper puts a longstanding myth to rest once and for all: The market does not chase excellence. The market actually chases value.

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Mike Watson and title text

Two-Brain Coaching First Degree: Good to Great

How to level up as a coach with the First Degree Course.

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Microgym Myths

Chris Cooper lays out two myths about microgyms and one lie so deadly it can completely destroy your fitness business.

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