Why Your Rules Don’t Work

Have you ever tried to sue someone for their gym fees?   I haven't. And I don't want to. So I don't have contracts.   "Never make a rule you won't enforce" is something my first mentor taught me. But he didn't tell me the harder lesson: that you have to...

read more

Episode 155: Driven Nutrition, with Jason Rule

Announcer:                            00:02                       Welcome everyone to to brain radio. It is our mission at TwoBrain is to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best...

read more

6 Steps To Grow a Successful Personal Training Business

By Rob Connors, Signum CrossFit   It was the summer of 2017. My wife and I were searching for the perfect 3,000-5,000 sf commercial space to open our first CrossFit affiliate.   We soon learned that, due to our lack of operational history, very few landlords...

read more

3 Years, 500+ Gyms: Happy Two-Brain Day!

3 years ago today, I officially launched TwoBrainBusiness.com.   You can read why I did it here.   There are over 500 entrepreneurs in the TwoBrain family now. These are 500 gym owners (and other service companies) who are in the game for the right reasons;...

read more

The Secret Every Emperor Knows

If you want to keep the throne, you have to control the media.   When the Bolsheviks seized control of Russia in 1917, one of Lenin's first moves was to lock down the press.   Lenin was a media machine. He knew the power of the written word to mobilize a...

read more

When Are Your Ads Too Expensive?

As competition in the digital marketing space increases, your advertising costs will go up.  Cost per click, cost per lead - these numbers will continue to rise over time. A critical question to ask yourself is, "how much can I afford to spend on ads?" What is the...

read more

Engaging Your Staff

by Anastasia Bennett, TwoBrain Mentor   Why are some members of your team more engaged than others? This is such a good question to discuss and it comes up very often on my mentoring calls.   In fact, this is the main reason I got a mentor for my own...

read more

The Problem With “Balance”

"Part of this balanced breakfast!"   What memory does that stir up?   For me, it's something from 35 years ago: little Chris in his Transformer pajamas, eating his Frosted Flakes and watching The Smurfs.   In those days, as now, sugary cereals marketed...

read more

Why I Started TwoBrain

Last week, I told you why I started a gym: to create freedom for my family.   Today, I'd like to introduce you to my larger family.   Years ago, a physiotherapist told me, "If you care about your health, then you have to care about the health of the people...

read more

Episode 155: The Intramural Open

Episode 155 – The Intramural Open with Mike LejeuneThe Intramural Open is a fantastic way to build your community during the CrossFit Open. The focus is on inclusion and celebration instead of competition (though there’s a good bit of that, too.) Every...

read more