May
15
2018

Passing The “Grok” Test

Forget everything you’ve heard about websites. Here’s the ONLY thing that matters:   If I opened your website today–knowing NOTHING about your business–and stared at it for three seconds, the...

May
03
2018

Why I’m In This

The fitness industry is frustrating. You and I both know it.   As coaches, we face down falsehood every day: lying supplement companies, knockoff trainers, gimmicky Globos with gazillion-dollar budgets and ninety-ni...

May
03
2018

Why I Built The Incubator

The most common complaint you used to hear about CrossFit?   “I’ve been doing that all along. I just didn’t have a name for it.”   You’d hear this from personal trainers (like me),...