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A gym owner poses in her facility with the caption "she doesn't buy friends with jobs."

The “Saints of Staffing” Handle HR Like This

May 13, 2025 Hiring Staff
Chris Cooper lays out seven signs of a virtuous gym owner to complement his new guide, "The 7 Deadly Sins of Staffing."
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Gym background with snake and apple graphic beside text: "The 7 Deadly Sins of Staffing That Kill Gym Growth"

The 7 Deadly Sins of Staffing That Kill Gym Growth

May 12, 2025 Podcast
Staffing is the biggest investment you'll ever make in your gym. Get it right, and your business grows. Get it wrong, and everything stalls.
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A group of kids perform lunges as part of a gym's summer fitness program.

The Simple, Sure-Thing, 24-Hour Marketing Plan for Kids Programs

May 9, 2025 News and Views
Two-Brain's top gym owners lay out the very best way to get 10 kids signed up for a six-week program with just a day of marketing.
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CrossFit gym owner Debbie Rosslan with title "No More Summer Slumps! How to Fill the Gap With a Kids Program"

No More Summer Slumps! How to Fill the Gap With a Kids Program

May 8, 2025 Podcast
While many gym owners brace for a summer slump, Debbie Rosslan ramps up—with youth programs that keep her gym full and profitable.
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A group of four children listen to a coach as part of a summer fitness program in a gym.

Slump Busting: 6 Steps to a Stellar Summer

May 7, 2025 Selling Gym Memberships
“Summer revenue was bad.” I’ve heard this way too often. If you don’t want to say it in 2025, the time to act is right now.
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A depressed gym owner slumps on a treadmill because of low summer revenue totals.

Summer Revenue Slumps Are Optional: 5 Surefire Tactics

May 6, 2025 Member Retention
This summer, create opportunity instead of bracing for impact. Chris Cooper has five ways to generate revenue in June, July and August.
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