The first two habits of highly successful gyms are Focus and Metrics. The former allows you to avoid “shiny object syndrome,” and the latter helps you understand and improve the numbers that really matter in your business.
We’ve spent the last few years studying profitable gyms—finding their commonalities and then working backward to build a Roadmap to help our clients get to success. In this series, we’ll tell you exactly what the top gyms in the world are doing—things you might not be doing.
Lead magnets: what they are, how to make them and how to use them to get more clients.
Here’s how we’ve built the best Facebook group in the world, why we don’t let everyone in (even our own clients until they’re ready!) and how we keep the content valuable. Use these ideas to build your own great group.
Chris Cooper speaks with veteran coach Jason Ackerman about what it means to give clients the best hour of their day.
Our businesses aren’t “based on service.” They are service. The best way to service your clients is to show them the path to success and help them celebrate when they get there.
CrossFit Games veteran Emily Bridgers speaks with Sean Woodland about life after competition.
Giving gifts makes you feel great. And it can make your clients feel great, too. But giving gifts costs money, and the ROI is impossible to measure. This is how to give great gifts that get results.
You’ve probably been told that “getting your clients good results is the best marketing.” But when you put your groceries on the line, you can’t afford to wait and hope. You have to take action.
Ad copy 101: Mateo Lopez tells you everything you need to know about writing great Facebook ads.