Blog

Group of athletic seniors in an exercise class in a gym. Focus is on senior woman having fun with her fitness instructor.

Good Times for Gym Owners, Says New York Times

A new article reveals data that suggests the fitness industry is recovering from two years of pandemic-fueled hardship.

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The Secrets of Huge Client Counts in Coaching Gyms

The Secrets of Huge Client Counts in Coaching Gyms

Jake Fields has close to 300 members at his CrossFit affiliate. He shares exactly how he retains and acquires clients.

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A graphic showing a red stick person pole-vaulting over a gap between two ledges.

Start With 150 Gym Clients to Avoid the “Valley of Death”

If you’re overly ambitious when you open a gym, you’ll create a giant pit you’ll probably fall into before reaching success.

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A graphic showing a white arrow smashing through a gray brick wall.

Busting Through the Client Ceiling

Chris Cooper presents six things that will keep a gym stuck on a certain client total forever. Eliminate the problems and your gym will grow.

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How to Make $100,000 as a Personal Trainer

How to Make $100,000 as a Personal Trainer

Making $100,000 as a personal trainer might seem impossible. But it can be done if you create the right business plan. Here it is.

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A red icon with a ring around it stands in a sea of grey client icons.

By the Numbers: Who Has the Most Clients?

Chris Cooper reveals the top 10 leaderboard for Two-Brain gyms with the greatest number of clients in October 2022.

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