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A woman holds up a small purple dumbbell and an orange card that reads "sale."

When “Experts” Tell You to Offer Discounts

Business guru telling you to offer 40 percent off? Here's a list of problems you'll cause if your follow that untested, reckless plan.
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Gym owner surrounded by money with text: "What Makes Gym Owners Successful?"

No Gym Left Behind: A Message to Owners Who Feel Stuck

If you’re struggling to keep your gym afloat, you’re not alone—and you’re not out of options. A mentor can help you take action and grow.
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A smiling hopeful gym owner poses with a kettlebell in his gym.

No Gym Left Behind: Why Hope—and a Plan—Are Your Most Powerful Tools

Two-Brain exists to extend the healthspan and lifespan of 1 million people—and we do that by helping coaches and gym owners succeed.
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A gym owner sits on the floor reading from his phone instead of working out.

Knowledge Isn’t Enough: Why You Struggle to Take Action

How to bridge the implementation gap so you can can apply your knowledge and stop wasting thousands of dollars through inaction.
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Gym background with text "How Mentorship Gets Gym Owners 10x Further 10x Faster"

Knowledge Isn’t Enough: Why Gym Owners Need Mentorship

If you’ve been consuming endless content but not making progress, find out what separates gyms that grow from gyms that stay stuck.
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Luísa Mesquita, owner of CrossFit Mondego in Portugal, next to key gym growth stats

All the Secrets From a 420-Member CrossFit Affiliate in Portugal

CrossFit Mondego has 429 members—and they’re not bleeding out the door. Find out exactly how they've scaled with sustainable systems.
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