Best Lessons of 2019: The “Queen Bee Role”
How Mike Michalowicz’s book “Clockwork” helped Chris Cooper figure out his Queen Bee Role and devote his time to the things that really move the needle in his business.
Two-Brain Radio: “Profit First for Microgyms” With John Briggs
Incite Tax’s John Briggs discusses his forthcoming book, “Profit First for Microgyms,” and how gym owners can use the profit first philosophy to ensure their business survives and thrives.
Best Lessons of 2019: The Power of Nice
“The Power of Nice” changed Chris Cooper’s life, and he had a chance to put its lessons into practice when under attack in 2019. Here’s how Linda Kaplan Thaler’s book can help you start 2020 off right.
Two-Brain Radio: James Hobart—Programming, Coaching and Competing
CrossFit Games and Seminar Staff veteran James Hobart reflects on a decade of competition, coaching and programming.
Best Lessons of 2019: The Alter Ego Effect
Struggling trainer Todd Herman got some fake glasses and transformed himself into someone else—a person who could sell more training than anyone else in the building. Here’s how you can use the “alter ego effect” to find success.
Two-Brain Radio: How to Turn Prospective Clients Into Paying Clients
Mike Warkentin and Mateo Lopez talk leads: What to do after you’ve got their contact info and how to turn a phone number into a sale.
The 11 Best Books of 2019 for Microgym Owners: Chris Cooper’s Definitive List
The hard part isn’t finding a good book. The hard part now is finding the right book at the right time and catching the most important message. Here’s a look at what Chris Cooper read—and learned—in 2019.
State of the Fitness Industry: Rebirth
As a microgym owner, you face a lot of challenges. So what should your gym should look like in a year? Here’s Chris Cooper’s advice—consider it his “what I’d do if I were starting today” guide. Short version: Pivot or be left behind.
State of the Fitness Industry: The Disappearing Middle
In “the middle” of the fitness industry, gym owners are charging more for group fitness classes and slowly being pushed out because they can’t move toward individualization. Chris Cooper looks at the spectrum in the industry and the threat to gyms in no person’s land.
Two-Brain Radio: An Economist Walks Into a Brothel With Allison Schrager
Chris Cooper speaks with economist and journalist Allison Schrager on risk management in an increasingly commoditized industry.