Consumers want to build muscle and gain strength right now. Here’s how to make sure they know they can do it at your gym.
Planet Fitness is offering free training for teens from mid-May to Aug. 31. Two-Brain has better ways to grow kids programs at microgyms.
That gym in your city is putting in infrared saunas, a wine bar and a strip of turf. Here’s how to rise above the temptation to follow suit.
How many clients did you lose last month? Multiply that number by 12, 24, 36 and 60—then take steps to retain more clients in the next years.
Chris Cooper reveals the client counts at the top Two-Brain gyms in March 2023 and shares the secrets of their success.
Mike Warkentin shares his expensive mistakes as an inexperienced gym owner and points you to a path that will result in profit.
Chris Cooper and the founder of Spartan Race discuss the history and future of OCR events, as well as the new indoor DEKA challenge.
The U.S. government might make it easier for clients to drop their gym memberships, so owners must focus on keeping members happy.
We polled top fitness entrepreneurs to find out what they pay client success managers and what duties they assign to them.
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