Your Next Client Is Stressed and Terrified Right Now
Mike Warkentin
September 30, 2022
New report suggests your messaging must appeal to consumers who are full of worry and too scared to even walk into a gym.
New report suggests your messaging must appeal to consumers who are full of worry and too scared to even walk into a gym.
Fitness Industry Council reports activity saves governments money. Mike Warkentin says tailored gym services go even further.
Some Canadian gym owners get good news—and we all get a reminder to promote fitness services as an investment with huge ROI.
What’s the deal with challenges and transformations? Are they dirty tricks or part of a sound strategy to acquire and retain clients?
Recent article offers no real insight into the fitness industry. Fill out our survey so we can give you hard data and firm conclusions.
Fill out our survey so we can give you the clearest picture of the fitness industry and help you find great success in 2023.
It’s up to you to make sure people know that you actually sell fitness and nutrition coaching, not cheap facility access.
Mike Warkentin leans on his experience over the last decade to give you a short list of gym-killing habits you need to break.
FOMO alert: Every gym owner is posting to social media. If you aren’t, here’s how to create a system that will keep you on track.
By signing up you agree to receive daily blog updates about gym ownership.