Mike Warkentin explains exactly how a two-service offering can result in great careers for trainers and increased gym profitability.
Planet Fitness is offering free training for teens from mid-May to Aug. 31. Two-Brain has better ways to grow kids programs at microgyms.
That gym in your city is putting in infrared saunas, a wine bar and a strip of turf. Here’s how to rise above the temptation to follow suit.
How many clients did you lose last month? Multiply that number by 12, 24, 36 and 60—then take steps to retain more clients in the next years.
Mike Warkentin shares his expensive mistakes as an inexperienced gym owner and points you to a path that will result in profit.
The U.S. government might make it easier for clients to drop their gym memberships, so owners must focus on keeping members happy.
We polled top fitness entrepreneurs to find out what they pay client success managers and what duties they assign to them.
Is it wrong for gym owners to target perfect clients who see value in what the gym is offering? Mike Warkentin says “no!”
Author of a new study suggests more regulations are needed on common fitness supplements—Mike Warkentin disagrees.
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