On a wooden wall, one end of an arrow points to "wants" and the other end points to "needs."

What Your Clients Want (Vs. What They Need)

You’re in the coaching business. And coaching is more than teaching and correcting movement faults. Coaching is communicating.

Read More →

Ameet Shah of Wodify on the Entrepreneurial Journey

How Ameet Shah grew Wodify from a side hustle among side hustles to a global business serving more than 5,000 gyms.

Read More →
A number of blue sticky notes with arrows on them point to a yellow note with the word "customer."

The Client-Centric Gym: How to Build Around the Right Clients

It’s wise to build your business around your customers—but which ones? Chris Cooper explains how to identify your best clients.

Read More →

Are You the Media Equivalent of a PT Client Who Cancels Every Day?

Whether you’re trying to get fitter or build an audience for your gym business, you need to show up consistently to get results.

Read More →

Caffeine and Kilos and Running Two Businesses

How Danny Lehr keeps two businesses thriving—and still makes it home in time for dinner.

Read More →

Building the Strongest Women on Earth: Laura Phelps-Stackhouse

Tiffy Thompson talks to the strongest woman in the world.

Read More →