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A young athletic woman leaping in the air - how to sell your true value

How to Sell Your True Value

Chris Cooper’s step-by-step process for determining your rates and then creating value to justify those rates to clients.

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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: July 27

You create money by creating value. Here’s how to make money in fitness by creating and selling value differently.

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Picture of Kaleda Connell with title text reading "When No One Sees Your Vision (and It's all Your Fault)"

When No One Sees Your Vision (and It’s all Your Fault)

Why your business needs a vision statement—and how to write and implement it.

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A graph of arrows pointing up made up of workout icons - how to literally make money in fitness

How to Literally Make Money in Fitness

Every dollar you earn in fitness is a dollar you have to create yourself. Here’s how to generate money by creating value.

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2020 Clients’ Choice Awards

We need your opinion: Nominate the owner of your gym for the prestigious 2020 Two-Brain Clients’ Choice Award.

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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: July 24

The true test of leadership will be how you reopen your gym after a covid-related shutdown. Here’s how to do it right.

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