Blog

On a white background, a row of yellow rubber ducks, with one turned toward the viewer.

The Five Pillars of Retention: Consistency and Referrals

To maximize retention in your gym, every client must have the exact same experience. If they do, they’ll tell their friends.

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A gym client wears a gold crown and poses in front of an exercise bike.

The Five Pillars of Retention: Do You Make the Right People Famous?

Chris Cooper lays out two more key elements of retention in a gym: fame and compatibility. Focus on them to keep clients longer.

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The Five Pillars of Retention: How to Keep More Clients Longer

The Five Pillars of Retention: How to Keep More Clients Longer

Chris Cooper digs into the five keys to increased length of engagement and supplies a host of resources to help you improve your gym.

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A closeup of five pillars on Chicago City Hall.

The Five Pillars of Retention: Are Your Clients Getting Results?

Chris Cooper lays out the five keys to length of engagement in a gym and digs into the first one: Your clients must accomplish their goals.

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An artist's rendering of the interior of a luxurious, multi-level gym with many high-end machines.

The One-Question FOMO Fix for Gym Owners

That gym in your city is putting in infrared saunas, a wine bar and a strip of turf. Here’s how to rise above the temptation to follow suit.

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Revenue Boost: How to Launch a Nutrition Program in 6 Weeks

Revenue Boost: How to Launch a Nutrition Program in 6 Weeks

Get your exact plan to offer a habits-based kickstart that will generate revenue and lead to ongoing nutrition coaching.

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