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A coach delivering semi-private personal training helps one client while others work out in the background.

Why Every CrossFit Gym Should Offer Semi-Private Personal Training

June 25, 2025 Selling Gym Memberships
Nothing but the hard numbers from Chris Cooper. Make your decisions based on this data from thousands of gyms around the world.
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Four smiling clients arrive for a semi-private personal training at a gym.

The Definitive Launch Playbook for Semi-Private Training in Gyms

June 24, 2025 Selling Gym Memberships
Chris Cooper and Daniel Purington lay out the prerequisites and sales plan for launching a high-value service that's worth $250 an hour.
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Gym owner Daniel Purington with text: Never Launch a Semi-Private Program Without Doing THIS First

Never Launch a Semi-Private Program Without Doing THIS First

June 23, 2025 Podcast
If you’re struggling to keep your gym afloat, you’re not alone—and you’re not out of options. A mentor can help you take action and grow.
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A huge crowd cheers at the Two-Brain Summit.

The Best of the 2025 Summit!

June 20, 2025 News and Views
Mike Warkentin rolls out the best pics and success stories from the 2025 Two-Brain Summit, held June 7-8 in Chicago, Illinois.
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Marketing expert John Franklin with text "6 Simple Ways to Book and Sell More"

How to Book More Intros and Sell More Without Buying More Ads

June 19, 2025 Podcast
Does your gym really need more leads, or are you wasting the leads you already have? Here's how to book more intros and close more sales.
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A gym owner picks up the phone to call a new lead.

6 Simple Lead-Nurture Strategies to Grow Your Gym

June 18, 2025 Selling Gym Memberships
Just one extra sale per month could generate $16,500 in revenue. Use these tips and the cash is yours with no ad spend at all.
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