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A photo of gym owners Chad and Esther Pinther and the title "Exactly How They Drove Gym Revenue Up 3.5X."

Exactly How They Drove Gym Revenue Up 3.5X

April 4, 2024 Podcast
Chad Pinther explains how his gym earned a spot on a monthly revenue leaderboard that runs from $58,000 to $125,000.
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A young trainer speaks to a client about personal training in a gym.

Exactly What to Say to Get PT Sign-Ups

April 3, 2024 Selling Gym Memberships
These lines have produced millions of dollars of revenue in gyms all over the world. Use them today to get more clients to do personal training.
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An older gym client points to a caption that says "I don't want to train in a group."

Don’t Scale PT With Groups—Do This Instead!

April 2, 2024 Selling Gym Memberships
At one point my PT studio was keeping my struggling CrossFit gym afloat because I missed a key step in scaling personal training.
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A headshot of a gym owner with the title "How to Add $10k in PT Without Adding a Single Member."

How to Add $10k in PT Without Adding a Single Member

April 1, 2024 Podcast
Chris Cooper lays out the plan and even tells you exactly what to say to get current members to sign up for personal training.
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A personal trainer works with a client to perfect her overhead squat with an empty barbell.

The Simple Plan: Getting Group Members to Do PT

April 1, 2024 Selling Gym Memberships
It’s possible to add a huge amount of personal-training revenue to a gym—even a gym that focuses on group training. Here's how.
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A tired, stressed woman lies on the floor of a functional fitness gym after a competition event.

Stressed After the Open? Two Tips for 2025

March 29, 2024 News and Views
If you only barely survived competition season or want to make 2025 easier, get my "Intramural Open Guide" and file it away!
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