A boy riding a skateboard holding rockets - how to do it all

Eating the Elephant: How to Do It All

You’re replaceable in the delivery of your service, but nothing—not even Facebook ads—can replace you when it comes to growing your business.

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Daily Directive: Oct. 16

Get things out of your head. Every step you write down is another problem solved forever. Create one simple system today.

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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Oct. 15

Fill out our short survey and receive Chris Cooper’s analysis and recommendations in our upcoming State of the Industry brief.

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Systems Aren’t Sexy—But You Absolutely Need Them to Succeed

Chris Cooper on the importance of having good systems for your business—and what happens when you don’t.

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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Oct. 14

Chris Cooper presents the 4 things that are common to all gyms with industry-leading length of engagement.

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By the numbers: LEG - man stretching before a run

By the Numbers: LEG

The key is finding 150 high-value clients and keeping them long term. Here are 4 steps to follow to improve length of engagement.

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