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John Franklin holds a microphone next to the title "4 Surefire Ways to Get More Members Without Discounts"

4 Surefire Ways to Get More Gym Members Without Discounts

November 21, 2024 Podcast
Attract high-value members who will stay for the long haul, instead of using discounts to lure in low-paying ones who won’t stick around.
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A group of fit people celebrate at a gym's holiday party.

How to Get More Gym Members Without Discounting Your Rates

November 20, 2024 Selling Gym Memberships
John Franklin supplies four great alternatives so you don't gut your profit with holiday sales promotions.
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Several kettlebells and climbing ropes engulfed in flames.

Burning Earnings: The Brutal Math of Discounts in Gyms

November 19, 2024 Selling Gym Memberships
Thinking of slashing prices for Black Friday? You need to read this first before you punch holes in your fitness business.
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Chris Cooper stands beside the title "'We Don't Have Discounts': How to Keep Your Profit on Black Friday

“We Don’t Have Discounts”: How to Keep Your Profit on Black Friday

November 18, 2024 Podcast
Instead of gutting your profit, build value so you attract great clients who will pay full price and stay for years.
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A drawing of a person using a club labeled "data" to fight a centaur labeled "myths."

Gym-Biz Myths That Need to Die Today

November 15, 2024 Gym Operations
Gym owners know fat-melting creams are BS, but many still swallow hooks thrown out by “business experts” who don’t have a shred of data.
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Sevan Matossian, Chris Cooper, and Matt Souza pictured with the title "State of the Industry Release Show"

State of the Industry Release Show With Sevan Matossian

November 14, 2024 Podcast
Chris Cooper discusses key stats from the 2024 "State of the Industry" with Sevan Matossian and Matt Souza on "The Sevan Show."
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