Chris Cooper’s step-by-step process for determining your rates and then creating value to justify those rates to clients.
You create money by creating value. Here’s how to make money in fitness by creating and selling value differently.
Why your business needs a vision statement—and how to write and implement it.
Every dollar you earn in fitness is a dollar you have to create yourself. Here’s how to generate money by creating value.
We need your opinion: Nominate the owner of your gym for the prestigious 2020 Two-Brain Clients’ Choice Award.
The true test of leadership will be how you reopen your gym after a covid-related shutdown. Here’s how to do it right.
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