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Maximizing Your Fitness Business in Just 6 Steps

Your gym can reach its full potential if you follow Chris Cooper's plan. Hot take: Track your metrics and systematically improve them.
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The Big-Money Play for Gym Owners: Retain Clients Longer

Mike Warkentin explains how holding onto a single client can be worth thousands of dollars to a microgym owner.
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Deep Data Dive: The Fitness Industry Under the Microscope

Deep Data Dive: The Fitness Industry Under the Microscope

Chris Cooper, John Franklin and Mike Warkentin discuss Two-Brain's 2023 report of the state of the fitness industry.
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How Mentors Use Data to Guide Gym Owners

Our "State of the Industry" report is packed with stats. Here's how to use the numbers to take action and grow your gym business.
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The Microgym Microscope: Additional Revenue Streams

Here's how the top gyms in the world help clients more and boost average revenue per member per month at the same time.
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State of the Industry 2023 Report: Chris Cooper’s Highlights

State of the Industry 2023 Report: Chris Cooper’s Highlights

Our industry-defining guide is out. Chris Cooper analyzes some critical numbers and tells you where to get the report for free.
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