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Gym owners recording a video at the Two-Brain Business Summit with text "STAND OUT ONLINE"

How to Make Your Gym the Obvious Choice Online in 2026

June 16, 2026 Gym Marketing
In 2026, if your online presence looks exactly like every other gym in your market, you might as well be invisible.
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Two-Brain CEO John Franklin with text "IS YOUR GYM TOO GENERIC?"

How to Make Your Gym Stand Out Online in 2026

June 15, 2026 Podcast
If you stripped your gym’s name and logo from your website and social media, would anyone know what makes you different? Let's fix that.
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CrossFit CEO Bruce Edwards with Two-Brain founder Chris Cooper and text "What's next for CrossFit?"

The Future of CrossFit With Bruce Edwards

June 11, 2026 Podcast
Chris Cooper interviews CrossFit CEO Bruce Edwards live on stage at the 2026 Two-Brain Summit. Tune in to find out what's next for CrossFit.
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What CrossFit’s New CEO Said at the Two-Brain Summit

June 10, 2026 Selling Gym Memberships
Coop shares the highlights from his on-stage interview with CrossFit CEO Bruce Edwards at the 2026 Two-Brain Summit.
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women exercising recording a fitness video

Post Less, Grow More: The 3-Post Formula for Gym Owners

June 9, 2026 Gym Marketing
Posting every day isn't the answer. Learn the three content types top gym owners use to build a consistent social media funnel.
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Two-Brain CEO John Franklin with text "you're making it too complicated" and photo of phone with Instagram

The Only 3 Types of Social Media Content Gym Owners Need

June 8, 2026 Podcast
If you’re a gym owner who wants to post more content but doesn’t know where to start, this episode is for you.
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