Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A loudspeaker next to the words "your opinion matters if you have data, too."

Why “It Worked for Me” Can Kill Your Gym

People love to share opinions and experiences, but they won't rush to share the misery when their advice leads you astray.
Read More →
A group of smiling gym clients and the words "Is the Group Fitness Model Still Viable (and Do Other Models Exist)?"

Is the Group Fitness Model Still Viable (and Do Other Models Exist)?

Do you have a business model to ensure your gym's success? If not, Chris Cooper has five of them to help you generate more profit.
Read More →
A closeup of meshing gears, with one labeled "business" and the other labeled "model."

Why It’s Not Enough to Be a Great Coach

You might be an expert in your fitness method of choice, but that doesn't guarantee your gym business will be successful.
Read More →
A semi-private fitness coach works with a client while two others rest in the background between sets.

Semi-Private and Small-Group Training: What’s the Difference?

The complete details on two less-common, high-value services that can help you serve clients and generate revenue.
Read More →
A headshot of gym owner Daniel Purington and the title "Bigger Isn't Better! $50k Per Month in Under 2,000 Square Feet."

Bigger Isn’t Better! $50k Per Month in Under 2,000 Square Feet

How does Daniel Purington generate so much revenue in so little space? John Franklin digs in to get the secrets for you.
Read More →
A personal trainer works with a client performing a lunge in a gym.

Does Two-Brain Make Everyone Sell Personal Training?

You don't have to focus on PT, but not offering 1:1 training might drive high-value clients and prospective clients away.
Read More →