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A frustrated gym owner says "I need more clients!" while the caption says, "No, she actually needs a plan."

The Real Reason Your Gym Isn’t Growing? It’s Not What Your Think.

March 10, 2026 Gym Operations
It isn't a lack of clients. Chris Cooper puts on his mentor hat and digs in to get to the root of gym growth problems.
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Two-Brain founder Chris Cooper with text "What to fix next in your gym"

What’s the Real Reason Your Gym Isn’t Growing?

March 9, 2026 Podcast
You don’t need more knowledge to grow your gym; you need clarity and a step-by-step plan. Here's how to find your next priority.
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A photo of a barbell in an empty functional fitness gym.

Chris Cooper’s Letter to CrossFit Affiliates as CEO Don Faul Resigns

March 6, 2026 News and Views
Change continues at CrossFit LLC. Chris Cooper has good news and four steps affiliates can take in a time of uncertainty.
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Gym owner Joe Rouse with text "How this gym owner found gaps in his marketing"

More Leads in 60 Minutes: He Found the Leaks Most Gym Owners Miss

March 5, 2026 Podcast
Joe Rouse ran the “1-Hour Marketing Audit” on his gym and uncovered gaps in his marketing—even after 12 years in business.
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A photo of Joe Rouse in front of a large number of pipes, with the text "Joe Patched His Leaks. You Can Too."

If Your Gym Isn’t Growing, Run This Audit Today

March 4, 2026 Selling Gym Memberships
A steady flow of high-quality leads is just 60 minutes away if you use Chris Cooper's new guide to fix your marketing funnels.
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A photo of Chris Cooper with his new guide "The 1-Hour Marketing Audit for Gym Owners."

My Scary Marketing Mistake: 1-Hour Audit Reveals All

March 3, 2026 Selling Gym Memberships
Chris Cooper audits his marketing funnels and is horrified to find leaks. Here's how he's addressing issues at high speed.
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