People ask us all the time what a Two-Brain mentorship session really looks like. It’s easier to show than explain, so here’s a real one.
I sat down with pre-launch gym owners Steven and Andreia 40 days before they opened their gym in suburban New Jersey. They’d been thinking about this moment for nine years, and Steven describes the whole experience as “utter terror.”
You can watch the full live mentorship session here, or keep reading for the highlights.
A mentorship session isn’t a pep talk, and it isn’t a lecture. It follows a structure, built around three things: the numbers, the tasks already in motion and whatever is keeping the owner up at night. Here’s how that played out with Steven and Andreia.
Goal and Number Review
Every session starts with the numbers, because opinions don’t run a gym, math does. With a pre-launch gym, that means looking at what’s already been sold and what the plan calls for once the doors open.
Steven and Andreia had sold 34 Founders Club memberships across six pricing tiers, from $250 up to $5,000. We walked through the math on each tier together, and it became clear fast that the offer itself was part of the problem.
Six tiers meant six decision points for every prospect, and every extra decision point is a chance for someone to say “let me think about it” instead of buying.
We also looked at their planned pricing menu for the day they open: group classes, recovery, HYROX programming and personal training, each with its own rate and its own member and non-member pricing. Nine separate line items in total.
Numbers reveal what a plan looks like on paper. They also reveal when a plan has gotten too complicated to sell in a five-minute conversation.
Actionable Steps
The next part of a session checks progress on what’s already been assigned and sets up what’s next. For an owner who isn’t open yet, that often means confirming a class schedule, locking down financing or finishing a build-out.
For Steven and Andreia, that meant confirming their group class schedule: five days a week across five time slots. The problem was that Steven told me small group personal training was supposed to be their long-term revenue driver, and every one of those committed hours was an hour they couldn’t spend building it. All before they’d run a single consultation or sold a single small-group package.
The action items that came out of the session were concrete:
- Go talk to the other gym owners in the area and find out when their classes fill up, instead of guessing at demand.
- Fold their existing personal training clients into small group sessions right away, since they already had four PT clients sitting in front of them.
- Simplify the entire offering, from the Founders Club tiers to the opening pricing menu, down to two to four clear options.
None of this required new information. It required someone looking at the plan already on paper and turning it into specific next steps.
Problem Solving
The last piece is the roadblock conversation, the part where an owner says what’s worrying them and gets a plan instead of just reassurance.
For Steven, that roadblock was bandwidth: four kids, a homeschool co-op of 35 children between him and Andreia, a restaurant job he was still working five nights a week. He wasn’t short on ambition or information. He was short on hours, and every hour he blocked off for group classes was an hour he couldn’t spend building the higher-value service he actually wanted to run.
Part of solving that meant challenging an assumption Steven had carried over from his CrossFit background: that group membership should be unlimited. If a member believes they’re already getting unlimited value from group class, they have no reason to pay for small group PT on top of it.
Capping group access makes the upsell conversation possible.
What Mentorship Is For
Steven had been consuming Two-Brain content for years before this session. He didn’t need more of it. He needed someone to sit across from him, look at the plan he’d already built, and say out loud what wasn’t going to work before it cost him real money and real time.
That’s the job: Review the numbers, check the plan against reality and solve the problem that’s in front of the owner.
One thing you won’t see in this single session is probably the most important part of mentorship: accountability. A mentor doesn’t just hand you a list of next steps and move on. The next time you sit down, they check whether you followed through. That follow-through, session after session, is what turns a good idea from a call into real business growth.
If you’re getting ready to open a gym, or you’ve been open a while and know something isn’t clicking, we can help. Book a call here.
