Some gyms are struggling to break even on their HYROX affiliation. Others are generating 15X or even 89X ROI—here’s how.
HYROX is everywhere right now. Is your gym cashing in on the trend? Tune in to learn how to run a profitable HYROX-style competition.
Summer hits gyms hard. Chris shares five strategies gym owners can use to generate revenue during slow summer months.
Braeden Cordts bought a struggling gym with $300,000 in debt and everyone telling him it wouldn’t work. Now he’s a millionaire gym owner.
Chris explains why your DMs might be the most underused sales channel your gym has, and how to use them without sounding pushy or salesy.
Gym owner Joe Strada has built one of the best content strategies in the industry. Hear his best ideas, then adapt them for your own gym.
Chris Cooper gets more leads from free Facebook posts than almost any other marketing channel. Here are his exact strategies.
If you stripped your gym’s name and logo from your website and social media, would anyone know what makes you different? Let’s fix that.
Chris Cooper interviews CrossFit CEO Bruce Edwards live on stage at the 2026 Two-Brain Summit. Tune in to find out what’s next for CrossFit.
