How to Sell More Expensive Memberships in Your Gym
Why do some gyms have members who bring friends and stay for years, while others struggle to keep the clients they have?
Why do some gyms have members who bring friends and stay for years, while others struggle to keep the clients they have?
Tune in to learn how to sell high-value coaching in your gym with confidence, without sounding pushy or salesy.
If your gym has been stuck at the same revenue number for a year, you probably think you need more leads. You’re only half right.
John leads a live mentorship session with Steven and Andreia, who are 40 days from opening their first gym after nine years of planning.
John leads a live mentorship session with Steven and Andreia, who are 40 days from opening their first gym after nine years of planning.
Two-Brain mentor Dan Purington runs a CrossFit affiliate doing north of $700,000 a year in revenue with fewer than 200 members.
If you can’t attract great coaches, the fix probably isn’t your job post. Can your gym afford to pay A-players what they’re worth?

Two-Brain alum Darren Thornton built a CrossFit gym doing over a million dollars a year in revenue with seven full-time coaches on salary.
If Chris Cooper started a new gym tomorrow, what would he do? Tune in to hear what’s he’s learned from 30 years in the industry.