If you can’t attract great coaches, the fix probably isn’t your job post. Can your gym afford to pay A-players what they’re worth?
Two-Brain alum Darren Thornton built a CrossFit gym doing over a million dollars a year in revenue with seven full-time coaches on salary.
If Chris Cooper started a new gym tomorrow, what would he do? Tune in to hear what’s he’s learned from 30 years in the industry.
Chris Cooper breaks down the six problems that show up again and again in struggling gym and how to know which one is holding you back.
Chris Cooper closes a gym sale in less than 15 minutes with a deliberately difficult prospect. Tune in to hear the live sales role-play.
John and Chris role-play the most common sales objections gym owners hear, revealing how to turn “I need to think about it” into a yes.
John and Chris role-play a gym sales consultation from start to finish, showing exactly what to ask to close the sale.
Ever avoided asking for the sale because it felt slimy? You’re not alone, but it’s costing you clients who need your help.
Steal Two-Brain’s Lead Nurture Toolkit—the exact scripts and follow-up cadence to turn “maybe” into a booked consultation.
