How to Handle Tough Conversations
By Per Mattsson, Certified Two-Brain Mentor In this text I am going to share my best advice when it comes to managing tough conversations. We call this “low affective”: remaining calm and relaxed in relation to the one you're talking to. When you are low affective,...
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Two-Brain Marketing Episode 16: Tyler Lee and Jonathan Gibbons
Mateo: 00:00 - Hey, it's Mateo Lopez of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast, I'm talking to Jonathan and Tyler of CrossFit Resurrection. You'll hear about their experience going from coaches to buying out the previous owners of the...
read moreSolving The Icon Problem
The following is adapted from Founder, Farmer, Tinker, Thief. When you first start a business, you are the face of your company. But eventually, your business grows and you need to phase yourself out of the starter jobs. The first hurdle in replacing yourself...
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Two-Brain Radio With Sean Woodland, Episode 6: Craig Howard
Sean: 00:00 - Hi everybody. Welcome to another edition of Two-Brain Radio with Sean Woodland. On today's episode I sit down with Craig Howard. Two-Brain Radio with Sean Woodland is brought to you by Two-Brain Business. For free business tips and advice, you can sign...
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How The Best Advice Gets Better (And Why Bad Advice Sticks Around)
Two-Brain Business is the bestselling fitness business book in history. And some days, I think about pulling it off the shelves. There are over 120 actionable steps you can take in that book. Dozens of people have told me "it saved my business!". Thousands have...
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Two-Brain Marketing Episode 15: Dr. Ashley Mak
Mateo: 00:03 - Hey it's Mateo from Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast, I'm talking to Doctor Ashley Mak from Hudson River Fitness. It is a very special episode because Ashley and I are actually business partners. We own the gym...
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The Clogs In Your Funnel (And How To Kill Them)
Your ads probably aren't the problem. If you have new leads clicking through your ads and taking the next step, then your ads are working just fine. When we see reports like this from a client, we know there's a clog in the funnel: Ad spend: $100...
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Two-Brain Radio With Sean Woodland, Episode 5: Kirsten Pedri
Sean: 00:02 - Hi everybody, welcome to another edition of Two-Brain Radio with Sean Woodland. On this week's episode I talk with two-time CrossFit Games athlete and owner of CrossFit Davis. Kirsten Pedri. Two-Brain with Sean Woodland is brought to you by Two-Brain...
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How To Take CONTROL Of Your Business
You're good at tracking numbers. As a fitness coach, you probably measure your clients' body fat. You probably measure their progress on workouts and their max front squat. And then you take those numbers and plan the next steps. Right? The best coaches take control...
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Two-Brain Marketing Episode 14: Jack Wheeler
Mateo: 00:00 - Hey, it's Mateo of Two-Brain Marketing, and on this edition of the Two-Brain Marketing podcast, I'm talking with Jack Wheeler from 360 Fitness. Jack basically taught me everything I know about marketing, so I'm super excited about this week's episode....
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