Coronavirus Response: March 23
The daily update. Today’s Tactic: Help your clients get on a daily schedule. Give them a sample template. This will help them make time to exercise, meditate, prepare food and sleep better.
Save Your Gym: Selling During Social Distancing
How, what and why gym owners should keep on selling during the coronavirus crisis.
Coronavirus: How to Negotiate Rent Adjustments
If you’re looking at a cash-flow crisis, you can ask for rent abatement from your landlord. Two-Brain gyms have around a 30 percent success rate in this negotiation. Here’s how to do it.
What to Cut in a Crisis
If you can survive through April and May, you’re probably going to come out of this crisis OK—and some gyms will actually come out ahead. Here’s your plan to manage your cash flow in the short term.
Coronavirus Response: March 22
The daily update. Today’s Tactic: Contact every member who’s cancelled in the last year. Your goal isn’t to sell anything, just to listen and be a leader.
Online Training: Customization Vs. Personalization
“Customization” means taking something general and altering it slightly for a specific case. You don’t have to create a separate workout for each member; you just have to show each client the same workout through a different lens.
Online Training: The Good, Better and Best Strategies for Delivery
Streaming online classes won’t keep your clients around during the crisis. There’s a “good-better-best” approach to online training. Here it is.
Coronavirus Response: March 21
The daily update. Today’s Tactic: Plan to deliver workout customization to each client each day. Budget six minutes per client for the first week and three minutes per client in following weeks.
Coronavirus: 15-, 60- and 90-Day Plans
You can do a lot of things to get through the COVID-19 crisis. We’re tracking what gyms are doing around the world and reporting to you what works. Here’s how to plan for 15, 60 and 90 days.
Coronavirus Town Hall for Gym Owners With Chris Cooper
Chris Cooper hosts a digital town hall on what gym owners should do during the coronavirus pandemic.