The 90-Second Rule, and 10-Year Clients

Why do people stick around your gym for the long-term?   Is it excitement? Novelty? Education? A combination?   Any of these might be the primary reason. But people QUIT when they stop learning (that’s most important,) stop finding your service novel...

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The Four Stages of Coach Development

Speeding Progressions By Controlling Variables: A Theoretical Model   When I want to talk about developing coaches, I call Josh Martin. Or Oskar Johed, or Josh Price...I'm surrounded by dozens of gym owners who have been serving their clients for over a decade....

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