Two-Brain Radio: Incorporating Strongman Movements Into CrossFit With Rob Orlando
Sean Woodland speaks with strongman subject-matter expert and former CrossFit Games athlete Rob Orlando about the benefits of adding strongman movements to CrossFit workouts.
Selling Accountability
If you spend one minute building a marketing funnel or setting up an ad, spend 10 minutes working on your sales process. Then spend 20 minutes keeping your current clients. Here’s why.
The Cure for Commoditization
Orangetheory and other chains are going to beat microgym owners who sell group training and nothing else. But our business isn’t actually the same as their business. Here’s how to set yourself apart.
Two-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business
James Mawson shares how went from backyard boot camp to profitable business—and how taking a step back to do marketing right led to $21,000 in front-end revenue.
Are You Already TOO Big?
Maybe you can’t get more clients because you already have too many. You’re trying to attract a number instead of looking at each person as an individual and focusing on retention. In this series, you’ll learn how to build relationships and hold onto more clients longer.
Building a Sales Engine: Affinity to Infinity
At Two-Brain, we split our marketing into two parts: affinity and digital. But you need to be good at selling first. This article will show you how to sell without the slime and then get a marketing plan in place.
Why Two Croatian Gym Owners Invested a Year’s Salary in the Incubator
For these two Croatian gym owners, the Incubator cost a year’s salary. Here’s why they did it anyway—and the ROI they received.
Building a Sales Engine: Hiring a Salesperson
The type of salesperson you hire—and the compensation you offer—will depend on which phase of entrepreneurship you’re in. This guide will show you what to do in every stage of a business’ life.
Two-Brain Radio: Bridging Functional and Aesthetic Fitness With Dave Lipson
Sean Woodland speaks with former CrossFit Seminar Staff member Dave Lipson about Thundrbro, a program that merges bodybuilding and functional-fitness principles.
Building a Sales Engine: Who Sells?
The next time you’re in a staff meeting, look at the faces around you and ask, “Who is in charge of sales?” If you can’t name the person responsible for selling, bad news: It’s you. But it doesn’t have to be.