The 90-Second Rule, and 10-Year Clients
Why do people stick around your gym for the long-term? Is it excitement? Novelty? Education? A combination? Any of these might be the primary reason. But people QUIT when they stop learning (that’s most important,) stop finding your service novel...
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Episode 158: Your Strategic Advantages, with Josh Martin
How do we celebrate our strategic advantages? In this episode we talk with Josh Martin, a mentor on the Two Brain Team, about the three most common strategic advantages to a CrossFit Gym: Coaching, Programming, and Community. Many gyms claim to have the best coaches,...
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Alphabet Soup For The Soul: What Credentials Really Mean
After four years of University and a CSCS, I knew everything there was to know about fitness. Then I got my first client; a soccer / basketball player who wanted to look good for college coaches. The first question that immediately struck me was: "But what do I...
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How To Start A Kids’ Program From Scratch
by Gretchen Bredemeier, TwoBrain Kids Program Mentor I am SO excited you have decided that you want a Youth Program! Here are a few tactics that will set you off on the right foot! You are going to need a coach/program manager that fits a few parameters....
read more[VIDEO GUIDE} How Just $1 Per Day Can Make a HUGE Difference
Last week, I wrote about ways in which owners of micro-gyms should approach their marketing strategies. To review, gym owners have 3 key digital marketing goals: Goal #1: Build up your authority and likability, or “know-like-trust” factor Goal #2: Capture leads Goal...
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What Do All These Numbers Mean?
By Anastasia Bennett, TwoBrain Mentor Imagine you are driving a car and the dashboard stops working - what are you going to do? Stop and fix it, right? It’s pretty crazy how many business owners are driving their business without their dashboard working. ...
read moreThe Four Stages of Coach Development
Speeding Progressions By Controlling Variables: A Theoretical Model When I want to talk about developing coaches, I call Josh Martin. Or Oskar Johed, or Josh Price...I'm surrounded by dozens of gym owners who have been serving their clients for over a decade....
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Episode 157: How To Run A Successful Competition, with TJ Belger
Overseeing or orchestrating an event within your business is never easy. Today we talk with TJ Belger about running the CrossFit masters event in Northern California. We get into how he got started with CrossFit and how to identify problems, find the right people, and...
read moreAre you making these common Facebook ad mistakes?
To succeed in online advertising, especially with increased competition in the digital marketing landscape, you need to focus on three key goals: 1. Establish yourself as a likeable and trustworthy authority figure in your market. Most in the blogosphere call this...
read moreWhat I’ve Learned From The Open
One of my favorite things about CrossFit is what it teaches you between workouts. Last night was the 19.1 announcement. Here are the lessons I took away: It's not really about the workout. People don't care about the wall-balls and rowing; they care...
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