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Images of DM scripts with text "Sell-by-chat scripts for gym owners"

How to Sell Gym Memberships in Your DMs

August 4, 2026 Selling Gym Memberships
The gym owners who grow are the ones who talk to the most people. Here's how to sell gym memberships in your DMs without sounding salesy.
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Two-Brain founder Chris Cooper and CEO John Franklin with text "FOLLOWERS DON'T PAY THE BILLS"

How to Turn Online Followers Into Paying Gym Members

August 3, 2026 Podcast
Chris and John share word-for-word DM scripts that turn Instagram followers and commenters into paying gym clients.
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Chris Cooper holding his book "Start a Gym" with text "skip the hard part"

The Gym Owner’s Shortcut I Wish I Had 20 Years Ago

July 30, 2026 Podcast
Chris breaks down which book he'd hand you depending on exactly where you are in your gym ownership journey.
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Stressed out gym owner

How to Skip Years of Trial and Error as a Gym Owner

July 29, 2026 Personal Development
Gym owners struggle with the same problems over and over. Here’s the book Chris would hand you, depending on where you are right now.
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Cover of Chris Cooper's book "Founder, Farmer, Tinker, Chief" with text "FREE E-BOOK JULY 27-31"

Why More Information Won’t Get Your Gym Unstuck

July 28, 2026 Personal Development
The gym owners who stay stuck usually have plenty of information. What they’re missing is clarity on which phase of ownership they’re in.
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Two-Brain founder Chris Cooper and CEO John Franklin with text "GET YOUR GYM UNSTUCK"

Why Your Gym Feels Stuck (And What to Do Next)

July 27, 2026 Podcast
Figure out exactly which phase of entrepreneurship you’re in right now, and what to focus on to move your gym forward.
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