Building an Audience: Start With One
When building an audience, you must start with one person. Then get the second. Then get their friends. Then get your neighbors. Then—and only then—start talking to strangers. This article explains exactly how Affinity Marketing works.
Podcast: The Top Books of 2019 for Gym Owners—Chris Cooper’s List
Chris Cooper reads a lot, and in this edition of Two-Brain Radio, he’ll tell you how the books he read in 2019 can help you make positive changes to your business and your life.
How to Build an Audience
Half your time as a gym owner should be spent on delivery and improvement of your service, and the other half should be spent building an audience. This series is dedicated to the latter. Learn how to attract attention and build long-term trust.
It Got Weird: True Marketing Tales From the Cold Lead Files
“I don’t always have kids, but when I do, they’re sick—and I can’t come to my appointment.”
What’s Holding You Back?
The thing that stops our gyms from growing isn’t lack of knowledge. It’s certainly not lack of ideas. It’s usually our own self-limiting behaviors and beliefs. Check out this list, then change your own patterns.
Behavior Change: How to Turn New Year’s Resolutions Into Long-Term Success
Board-certified behavior analyst and CrossFit gym owner Ty Krueger shares techniques for keeping clients motivated and accountable after setting goals.
How to Change Your Clients’ Behavior
You can’t improve a person’s health until you change his or her behavior. This includes your clients, your coaches and even yourself. Here’s a step by step guide to changing behavior and accomplishing goals.
The Speal Deal: 40 Minutes With a Fitness Legend
Chris Spealler speaks with Sean Woodland about competing in the very first CrossFit Games, what it was like to be the perpetual underdog and how he made the transition from training for competition to training for life.
Changing Behavior: The Elephant and the Rider
No goal is motivation enough to pull a client past every temptation, every late-night craving, every moment of weakness. But a coach can help clients work to make positive changes that will stick for the rest of their lives.
How to Change Your Clients’ Lives
When you want to keep clients in your gym for a decade or more, your focus moves from “funnels” and “sales scripts” to behavior modification. In this series, Chris Cooper tells you what we know about human behavior—and changing it.