The Zero-Sum Error
In late 2005, I opened my first gym. I made my first business mistake before I trained my first client. I was painting my new gym space with one of my new partners. He asked my goals for Year One while we rolled a bright chartreuse over the wallpaper in our...
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TwoBrain Marketing Episode 8: Jenn Markwardt
Two Brain Marketing Episode 8: Jenn Markwardt Today we are joined by Jenn Markwardt from CrossFit Sandpoint, in Sandpoint Idaho. Jenn started the incubator with over 100 clients already, but she and husband Kenny weren't making enough money. They were doing all the...
read moreBridge Fund
We don't want The Mission to suffer when the weather goes bad.When active members of the TwoBrain family are forced to close because of hurricanes, flooding or tornadoes we're going to help.This isn't a replacement for insurance; it's cash that...
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Episode 166: Protecting Yourself from Lawsuits, with Rachel Brenke
You just got THE LETTER.You found a great picture on Google and used it on your website. And now you're getting sued.Or maybe you're the one who wants to litigate: a coach left your box, she's emailing all your members, and you want to drop the hammer.What's your...
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How To Be A Bad Entrepreneur
"I know I can be a millionaire...I just need one good idea." New entrepreneurs often think they're inventors. They have an idea for a new app, or a new service, or a new spin on something old. They want to "try it their way" first. Or "tweak" a working model to...
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If The Rx Fits, They Will Commit
"Will CrossFit help me lose weight?" That's the question you're trying to answer. Every potential client works their way through a series of questions to find you. They sound like this: "I need to lose weight. But do I need to do it now?" If the answer...
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TwoBrain Marketing Episode 7: Coty Bradburn
Two Brain Marketing Episode 7: Coty BradburnToday we are joined by Coty Bradburn of CrossFit Mountain Island in Charlotte, NC. Coty grew up with a very sedentary lifestyle and it wasn’t until his late teens that he decided to change his lifestyle and start eating...
read moreWhat I’m Training For
Last week, Josh Martin asked me a great question: "What are you training for now?" It's funny, but this question isn't asked often enough in the fitness industry. When most microgyms moved from 1:1 training to group training (like CrossFit, bootcamp, or other...
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Signal:Noise
If you've ever been to a kids' sports game, you've heard this stuff from the bleachers: "Shoot the ball at the net!" - thanks Dad, good advice. "Run hard!" - I am running hard, mom. "Don't let her get past you!" - jeez, wish I'd thought of that sooner. I...
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Episode 165: The Level Method
In business, the best storyteller wins.One of the first things every entrepreneur does in the Incubator is to map their clients' journey. That foundation helps us plan for better intake and retention. The client is the hero of their story; their coaches are the...
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