When I was analyzing our most recent monthly leaderboard, I couldn’t help but think about this business pyramid:
We showcase gyms that have a lot of clients because client count is important, especially when multiplied by great average revenue per member and length of engagement.
But after we see the gaudy numbers—400+ clients!—we go to the leaders and ask them what they’re doing. We want to know if someone came up with an amazing new tactic or created a plan that’s working perfectly.
Every so often, we find out about a new idea, which we then test rigorously. If it passes the test and will work in other gyms, we add it to our curriculum for clients.
Most of the time, we actually get “boring answers” when we ask our leaders for their secrets. They say stuff like “I followed the plan” and “I did what my mentor told me” and “I focused on the basics.”
I say these answers are “boring” because writing standard operating procedures for lead nurture isn’t sexy. And role-playing objection handling isn’t going to make it into the next Tom Cruise movie.
But these answers are music to my ears. They’re the literal ground-level proof that solid operating systems are the rock-solid foundation of the best gyms in the world.
Millionaire gym owners first wrote playbooks, made checklists, learned how to read a P&L statement and mentored their staff members. They didn’t skip any steps or swing at bad pitches from shady marketers.
They followed the plan and built the foundation with the help of an expert. Now they’re reaping incredible rewards and posting numbers I couldn’t have dreamed up as a young gym owner 20 years ago.
I’d like that same success for you. If you currently work with us, lean on your mentor and commit to doing the work. I promise you it will pay off.
And if you don’t work with us, consider doing so. You can talk about that right here.
If you aren’t ready to chat yet, I want you to see the exact plan that rests under gyms with 500 or more clients.
It’s all laid out for you here, and you’ll note that after we get you some quick wins, we start mixing concrete to create a broad, strong foundation for your business:
