Eating the Elephant: Your Unique Genius
Chris Cooper
October 21, 2020
There’s no reason for you to do work you hate. Your business will grow faster if you stick to the things you do best.
There’s no reason for you to do work you hate. Your business will grow faster if you stick to the things you do best.
How the Boimilas earned freedom of finances and time—and the 2020 Owner Lifestyle Award.
A guru sells an idea. A mentor finds the best ideas. And the best ideas change as the fitness business evolves.
Good mentors aren’t chained to a particular idea or method. Instead, they evaluate data to find out what’s working “right now.”
Chris Cooper is passionate about mentors and hates unproven gurus. Here’s how to tell the difference between the two.
It doesn’t matter which degrees you get. It doesn’t matter which seminars you attend. All that matters is the action you take.
A mentor helps you apply knowledge. Without application, all the knowledge and all the courses in the world won’t help you.
Chris Cooper gives you 5 ways to determine whether an “expert” is a true master or a dishonest guru selling snake oil.
Chris Cooper tells you how to maximize both sides of your business—operations and audience—so you can help more clients and grow.
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