Chris Cooper recaps the 2024 Two-Brain Summit and implores gym owners to use what they learned to build their businesses.
Just one of our mentors has helped 81 gym owners increase their rates. Here’s what those rate increases look like in total.
There are nine huge mistakes that will make a rate increase fail at a gym. Chris Cooper lays them out and tells you how to avoid each one.
Thinking about raising rates? Here’s what you need to know before you start trying to figure out exactly how much more to charge.
Want out? If you sell at the wrong time, you won’t get any ROI on your years of hard work, and you’ll be miserable.
Seven steps to make your gym far more valuable in about six months—whether you’re planning to sell it or hold onto it.
If you’re looking to exit, here’s the very best way to maximize the sale value of your gym. (Don’t worry: it only takes six months.)
How Ashley Kates uses an avatar named Amy to stay focused at her women-only gym in Lexington, South Carolina.
How to generate more revenue at your business by solving problems—even if you aren’t interested in selling T-shirts and hats.
