2025 is going to be your best year ever.
Not because I pump your tires today but because you do something to ensure it’s your best year yet.
At the end of December, I always like to offer some inspiration for the New Year.
This year, I’m going to go further. It’s not enough for me to tell you that “2024 was great.” I want to show you how great 2024 was for your own gym and tell you how to use 2024 to supersize 2025.
Plan for Success, Don’t Hope for It
Do this:
- Open your calendar.
- Pull up your metrics using your Two-Brain Dashboard, QuickBooks file or P&L statements. (If you don’t have metrics, start tracking now so you have them at the end of 2025.)
- On a blank sheet of paper, write “wins” at the top of the left side and “lessons” at the top of the right side. Draw a vertical line to create two columns. Shortcut: Use my sheet.
Dig into the numbers first:
- Evaluate your metrics month by month.
- Put good things like “profit PR” in the wins column and note the reason you won. For example, “New Year habits kickstart took in $3,500.”
- Write down things you learned in the other column. Example: “Run bring-a-friend event in June to compensate for slower client intake in July.”
Hit the calendar next:
- Go through your calendar month by month, week by week.
- Enter brights spots and wins. Example: “Hired a new GM who is still crushing it!” (Two-Brain clients, you can hack this by reviewing your Bright Spots Friday posts from our private groups. Your big wins are all there! Hack No. 2: Ask your mentor to point out your biggest wins.)
- Enter lessons you learned. Example: “Schedule staff evaluations for February and August and let all coaches know they are coming one month in advance.”
You can probably see that the lessons will form the basis of your plan for 2025. If you put some thought into this exercise, you’ll spot easy ways to correct mistakes, get ahead and build momentum in your business.
When you get through all 12 months, review your wins and give yourself a pat on the back. I hope you see a long list and feel great!
Then look at your wins and lessons with your calendar for 2025 open. List the tasks you need to do to score repeat wins. Then make the additions and adjustments that are obvious from your lessons list.
Win example: “To generate an extra $2,500 in February revenue again, start marketing an Intramural Open prep course on Jan. 10.”
Lesson example: “Do not put habits kickstart around Thanksgiving. Run it four weeks prior to Thanksgiving so clients have more success sticking to the plan.”
If you fill 2025’s calendar with notes and tasks, you will have a very strong annual plan in front of you, and your business is sure to grow throughout the year.
Easy button: Get my done-for-you annual plan and use it as a template. Customize it as you see fit by doing the exercise I laid out above. To get my plan, go to gymownersunited.com and send me a DM to request it.
Learn and Grow
Don’t get me wrong: I want to high-five you for your successes in 2024. I’m proud of you, and I want nothing more than to light a fire under you for 2025.
But cheerleading doesn’t build businesses.
I’m a coach, so I want to coach you to do something to capitalize on your well-deserved wins and your hard-earned lessons.
Consider this my heartfelt New Year’s Eve toast to your success!
Now get out your metrics, your calendar and a sheet of paper and take quick steps to ensure 2025 is even better than 2024.
