You already know January is a big month in the fitness industry as people join gyms to start the New Year on the right foot.
But it should also be a big month for you, the gym owner—not just for your gym.
Of course I want your gym to thrive. I want your staff members to be fulfilled and earn the money they want to earn, too. And I want your clients to accomplish their goals.
But if you’re not living the life you want, your staff members, your clients and your business will suffer. Maybe not right away. I know gym owners can push through discomfort and stress. But if you’re struggling, you’ll get tired of it at some point, and that’s no good for anyone.
Starting today, I want you to prioritize your personal success in 2024. You deserve it.
And I know you: Your success will trickle down. If you’re personally fulfilled, that happiness will supercharge your staff members, your clients and your community.
To help you, I’ll write messages like this all year. Thank you for reading them—these conversations fulfill me, and they’re part of my Perfect Day.
In 2024, I want you to do more than read. I want you to take action that will move you closer to your Perfect Day as an entrepreneur. Every day, I want you to do something that will measurably improve your life or grow your business.
You don’t have to do anything major, like build a sales funnel start to finish or take a three-month vacation. Some days, your action can be as simple as texting someone who missed a free consultation. Or maybe just give yourself a $50 raise or set aside two hours to take your kids to the park.
What you do to move closer to your Perfect Day is up to you. But I want you to do something every day.
If you do that, you’re going to make amazing progress in 2024. Your business will grow and you’ll move toward entrepreneurial freedom—my goal for you.
Tactics and Action
If you keep reading in 2024, you’re going to get a steady stream of advice and insight designed to help you improve your business and live the life you want. It will be actionable advice, not pie-in-the-sky philosophy.
If you know me, you know I’m not big on rah-rah messages with laser beams and confetti cannons. I’m a direct, tactical person and I run on data. I know you don’t have time for random opinions and guesswork. So the messages you see this year are going to be full of data-backed tactics and tested strategies.
And of course I’ll tell you a few stories from my catalog of trials and tribulations as a gym owner, as well as tales of success from our amazing worldwide community of gym owners.
But mostly you’re going to get clear directives tied to critical metrics: “Do this now to improve this.”
I send these messages to help you move forward and keep changing lives. And I want your success to change your life so you’re living your Perfect Day.
I hope you’ll enjoy reading these messages as much as I enjoy writing them, and I’m looking forward to continuing our conversation in 2024.
To make sure you don’t miss anything, add me to your email contact list. I’ll deliver data to you daily, and I’ll tell you how to use it.
I’ll invite you to follow us on your go-to social platform, too. Two-Brain is on Instagram, Facebook, YouTube, TikTok and Twitter, and you’ll find our “Run a Profitable Gym” podcast on your favorite platform.
I’m going to have a steady stream of tactical advice for you in 2024. I hope you use it to make this your best year yet.
To your success!
