In the best gyms, every new client represents two or more new members. Here’s how to get clients to bring their friends.
Chris Cooper lays out four critical questions you must answer if you want to add members to your gym in 2025.
John Franklin supplies four great alternatives so you don’t gut your profit with holiday sales promotions.
Thinking of slashing prices for Black Friday? You need to read this first before you punch holes in your fitness business.
Waiting for referrals doesn’t work. Here’s how to take action and connect with the people who are closest to your best clients.
“Sales is a perishable skill.” Here’s how to stay fresh so you can help more people accomplish their goals at your gym.
Track your set rate, show rate and close rate or you’ll be guessing and throwing your ad dollars into the wind.
Before you can coach squats, you must coach people to accept your help after providing a prescription that will get results.
Detailed stats show exactly how the best gym owners in the world are adding about one high-value client every day.
