One gym takes the triple crown with a spectacular performance on our leaderboards for set, show and close rate.
Out Top 10 leaders for monthly billing posted huge numbers—and they’ll tell you exactly how they managed to do it.
In the best gyms, every new client represents two or more new members. Here’s how to get clients to bring their friends.
Chris Cooper lays out four critical questions you must answer if you want to add members to your gym in 2025.
John Franklin supplies four great alternatives so you don’t gut your profit with holiday sales promotions.
Thinking of slashing prices for Black Friday? You need to read this first before you punch holes in your fitness business.
Waiting for referrals doesn’t work. Here’s how to take action and connect with the people who are closest to your best clients.
“Sales is a perishable skill.” Here’s how to stay fresh so you can help more people accomplish their goals at your gym.
Track your set rate, show rate and close rate or you’ll be guessing and throwing your ad dollars into the wind.
