Selling is actually the first act of coaching. Here’s how to do it while maintaining a philosophy of generosity and service.
A subpar sales strategy will put you into a race to the bottom in your local market. Stop competing on price and do this instead.
If you sell by free trial at your gym, Chris Cooper has a challenge to help you figure out if you’re letting prospective clients slip away.
The average gym gets about 5 new clients a month. Our sales leaders average more than 23 new clients every month
One gym takes the triple crown with a spectacular performance on our leaderboards for set, show and close rate.
Out Top 10 leaders for monthly billing posted huge numbers—and they’ll tell you exactly how they managed to do it.
In the best gyms, every new client represents two or more new members. Here’s how to get clients to bring their friends.
Chris Cooper lays out four critical questions you must answer if you want to add members to your gym in 2025.
John Franklin supplies four great alternatives so you don’t gut your profit with holiday sales promotions.
