
Value: Race to the Bottom or Rule at the Top
Bob Burg wrote, “Price is an echo of value.” So what happens when you know your services are valuable but your audience doesn’t?

Bob Burg wrote, “Price is an echo of value.” So what happens when you know your services are valuable but your audience doesn’t?

Behind the curtain: Our top gym owners explain how they post average revenue per member scores from $508 to $1,203.

Try this stuff today. It works like a charm—unless you say, “I’ll do it later.” In that case, you won’t add any clients or generate new revenue.

How do you deliver the price and get people to sign up for your services? Here’s what to say to earn more clients.

If you ask the right questions in a sales meeting, you’ll deal with objections before they appear and have an easier time closing.

How to start relationships, give people momentum and encourage them to improve their lives through your coaching.

Chris Cooper gives you a step-by-step plan to message leads and move them closer to becoming members at your gym.

Check out three kinds of posts you can use to get people to hit like or comment on your favorite social media platform.

Conversations sell gym memberships—but where you have those chats is changing as more people spend more time on social media.