“This is Spartan!” (and DEKA): Joe De Sena
Chris Cooper and the founder of Spartan Race discuss the history and future of OCR events, as well as the new indoor DEKA challenge.
Chris Cooper and the founder of Spartan Race discuss the history and future of OCR events, as well as the new indoor DEKA challenge.
Running an event can be stressful and even unprofitable. Here’s a low-drag plan to boost the bottom line by partnering with other events.
Ric Thompson offers key advice on building a nutrition program that will create long-term success for clients and business owners.
Clients don’t come to you to squat and sweat. They come to you because you can help them accomplish their goals.
Chris Cooper provides 3 ways to dramatically increase the value you provide to clients at your gym or fitness business.
Value has 5 parts. Chris Cooper lays out the first two and explains how you can shift your focus to create incredible value for gym clients.
You can generate cash and put your fitness business in a death spiral. Or you can use these low-risk, high-reward, tried-and-true tactics.
Gym owner Kyle Counts of Condition One CrossFit explains how changes to his intake process produced dramatic results.
If you wait for referrals to happen, they won’t. Chris Cooper lays out the process for actively generating referrals at your gym.
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