Image of Chris Cooper.


Chris Cooper

Chris Cooper believes hard-working business owners are the heart and soul of the economy, and he’s dedicated his life to supporting them through mentorship. His goal: help 1 million entrepreneurs find success.

After starting Two-Brain Business on Feb. 13, 2016, Chris grew the company into the largest gym mentorship company in the world. The businesses these clients own consistently grow faster and outperform their peers by a wide margin because of one-on-one guidance delivered by certified Two-Brain mentors.

Chris owns several other businesses, including a gym and a self-storage facility. He’s the author of dozens of ebooks and seven other books, including “Two-Brain Business”—the best-selling fitness business book of all time. His fourth book, “Founder, Farmer, Tinker, Thief” reached bestseller status on Amazon in six categories. “Gym Owners Handbook” was released in December 2020, “Start a Gym” followed in January 2022, and “The Simple Six” hit stores one year later.

Chris is a prolific blogger and sought-after speaker, both in person and online.

“Do your bathrooms need to be clean? Yes. Cleaned by you? No. You’re probably holding your business, your staff and your clients back if you’re performing every little role.”

Chris’s unbelievable work capacity almost sunk his gym business in 2008.

Sitting on a park bench after getting up before 4 a.m. and working 13 hours straight as a personal trainer, Chris realized he wasn’t making enough to support his family or keep his business open. He was working hard, but he wasn’t doing the right things.

Desperate, he borrowed money and made an all-or-nothing decision: He would hire a mentor.

Through mentorship, Chris discovered that he didn’t have to “figure it out on his own,” and he used his investment to fix mistakes he had made and avoid countless others. Soon, his gym grew into an asset that provided for his family, and Chris blogged about the lessons he had learned.

By 2012, Chris was mentoring other gym owners, and he had enough blogs to create his first book, “Two-Brain Business.” In 2015, he wrote “Two-Brain Business 2.0” and “Help First.” was launched in 2016, and the practice quickly grew to serve hundreds of entrepreneurs located all around the globe. In 2019, Chris published “Founder, Farmer, Tinker, Thief,” which became an instant Amazon bestseller. “Gym Owners Handbook,” was released in December 2020, and “Start a Gym” followed in January 2022. Chris’s seventh book, “The Simple Six,” was released in January 2023.

As he worked with more mentors and grew his companies, Chris discovered his true superpower: the ability to break large, complicated problems down into a series of small, solvable issues. After more than 20 years of research and millions of dollars in investment, he used this superpower to create the Two-Brain ToolKit—a one-of-a-kind, data-backed system to help entrepreneurs solve problems and find success fast. The ToolKit includes everything Chris learned over two decades in the fitness industry, as well as researched and tested strategies that stood up to Two-Brain’s rigorous evaluation process.

Today, Chris leads a worldwide team of certified mentors who are helping him accomplish his vision of helping 1 million entrepreneurs find success.

He lives in Sault Ste. Marie, Ontario, Canada, with his wife and two children. He enjoys cycling, flooding his backyard hockey rink and drinking a beer by the woodstove.



CrossFit Podcast Ep. 17.19: Chris Cooper
11,038 views | Nov 2, 2017
CrossFit Podcast Ep. 18.08: Chris Cooper
10,964 views | Feb 13, 2018
EP 165: The Ugly Side of Entrepreneurship
3,057 views | Jul 23, 2019


Grow Your Gym Business

Help First

Founder, Farmer, Tinker,Thief

Two-Brain Business 2.0

the definition of insanity is

Trying the Same Thing Over and Over Again
And Expecting Different Results

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