SUMMIT 2025: CLICK HERE FOR 50% OFF TICKETS TO THE BEST EVENT IN FITNESS
In 2019, longstanding gym Rocktown CrossFit changed locations in Harrisonburg, Virginia. Rent went up 30 percent, so owner Lauren Black looked for help and found Two-Brain Business.
Now, her gym’s average revenue per member per month has doubled, and total revenue and personal training revenue have almost tripled since starting with Two-Brain.
With the guidance of the Two-Brain Tinker program, Lauren has now expanded into real estate, with Airbnb and long-term rental properties.
Lauren is passionate about helping others find their path to success. As a busy mom of two kids, ages 9 and 7, Lauren knows the importance of balancing family, work and personal goals.
With empathy and encouragement, Lauren challenges her mentees to take meaningful steps forward at a pace that feels comfortable to them.
“I want to help people gain the confidence to make the hard and bold decisions, just like my mentor did for me,” she said.
Lauren’s mission as a mentor is to help gym owners who started their businesses out of a love of fitness gain the clarity and confidence to run successful operations
“I want to empower gym owners to feel in control of their businesses so they can take care of themselves and their families outside of the gym,” she said.
Lauren holds a master’s degree in clinical exercise physiology and spent years teaching kinesiology in academia. She’s been a personal trainer and group coach since 2006 and holds a CrossFit Level 2 credential.
In her downtime, you’ll find her traveling with her kids, getting creative with crafts or enjoying a good workout.
