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In 2019, longstanding gym Rocktown CrossFit changed locations in Harrisonburg, Virginia. Rent went up 30 percent, so Lauren Black looked for help and found Two-Brain Business.
Now, her gym’s average revenue per member per month has doubled, revenue has increased by 30 percent each year and personal-training revenue has tripled. Rocktown also offers high-ticket and nutrition coaching services.
With the guidance of the Two-Brain Tinker program, Lauren has expanded into real estate, with Airbnb and long-term rental properties.
Lauren is now looking to help others find success, too.
“I want to help people gain the confidence to make the hard and bold decisions like my mentor did with me. I want to help gym owners who got into owning a gym because they loved fitness have clarity to run a successful business,” she said.
With special interest in kids programs and high-ticket coaching, Lauren is committed to getting other entrepreneurs to their Perfect Days.
“My mission as a mentor is to help other gym owners feel empowered and in control of their businesses so that they can take care of themselves and their families outside of the gym,” she said.
Lauren holds a master’s degree in clinical exercise physiology and worked full time in academia teaching kinesiology. She’s been a personal trainer and group coach since 2006, and she holds a CrossFit Level 2 credential.
In her spare time, she like to hang out with her two kids and travel. She also loves crafts.
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