Kieran O’Dwyer

When Kieran O’Dwyer started his gym, he worked over 50 hours a week and earned $10 an hour. Now owner of two gyms in Australia, he has the hourly rate he wants and works when he wants.

In 2024, Kieran hit $1 million in revenue across his gyms while working the fewest hours of his career. His passion lies in helping gym owners build profitable, sustainable businesses that give them both financial freedom and time freedom.

The city recognized his success by naming him Bathurst’s favorite health and fitness professional in 2023.

Bathurst Strength and Conditioning (BXSC) has served up to 270 members. After optimizing with Two-Brain, the gym achieved average monthly revenue of $65,000 with increasing profitability, all while maintaining a strong community and staff support system.

Orange City Strength and Conditioning also saw significant growth, benefiting from the streamlined systems and revenue diversification strategies implemented under Kieran’s leadership.

Kieran has come a long way from the days when he worked too much for too little, didn’t have any standard operating procedures and relied on group training for 98 percent of his revenue.

The secret of Kieran’s success?

“My coach (who is now my head of coaching) was reading Chris Cooper’s book ‘Gym Owners Handbook’ and got me into it. After about six months of totally obsessing over all the free material, I decided to take the leap and have now been with Two-Brain since April 2022.

“Two-Brain helped me diversify my revenue to have stable, reliable streams that impact our target avatar more and create stable opportunities for my coaches. Two-Brain also helped dramatically increase our average revenue per member by over 35 percent.”

Systems built with the help of a mentor allowed Kieran to cut his work time in half. He no longer coaches and has the bandwidth to work on becoming a better entrepreneur.

“I get to focus my time now on growing my business, improving my leadership, creating careers for my staff and focusing on the finances across both gyms,” he said.

He also has time to help other fitness business owners as a Two-Brain mentor.

“I believe gym owners are the superheroes of the world, and I wanted to be a part of the team that helps superheroes be even better,” he said.

Kieran—who holds a bachelor’s degree in exercise science—works with gym owners to help them earn at least $100,000 a year and have control over their time so they can invest in personal development and family relationships, as well as in their businesses.

As a mentor, Kieran specializes in organic marketing funnels, as well as business systemization and automation. He loves to create a plan with a gym owner, lay out the steps and then provide accountability so progress is made.

In 2024 and 2025, Kieran was invited to present at the Two-Brain Summit, where he shared his expertise with fellow gym owners, reinforcing his commitment to the industry.

When he isn’t running his gyms or helping other entrepreneurs build theirs, Kieran spends time with his wife, travels and plays tennis. He’s always up to learn something new.