Per Mattsson is a natural leader and innovator.
Before becoming a gym owner, he worked as a teacher, leadership consultant and school principal. He continued to serve as a principal for many years after opening CrossFit Norrtälje, one of the first CrossFit gyms in Sweden.
Per also has experience starting multiple other successful entrepreneurial ventures, including a second location for CrossFit Norrtälje, a food-delivery service, a programming application and a physical-therapy company. He also founded Coaches Congress, Europe’s largest annual gathering for microgym owners.
But even the best innovators need help.
Before opening CrossFit Norrtälje’s second location in 2016, Per reached out to Chris Cooper for help. The business needed to make some changes if a second location—run by multiple owners—was to be successful.
Two-Brain mentorship “really helped us get a very good start with our second gym,” Per said. “All systems in place. Relevant pricing. Well-planned client journeys. Models for paying and motivating staff members. … Two-Brain Business really put us on the same track. We now have the same values and the same understanding of how a business should be run.”
Mentorship taught Per that even the best ideas require structure to make them a reality. After implementing the systems he learned from Two-Brain Business, Per has grown CrossFit Norrtälje into a thriving business with multiple revenue streams, including group fitness, personal training, kids programs and remote coaching.
Today, Per has “fired” himself from the gym and is now dedicated to helping other business owners achieve their Perfect Days.
“I want my mentees to live happy lives and feel the joy and excitement of being an entrepreneur,” he said.