Joleen Bingham is passionate about inspiring clients to create successful businesses that support the lives they want to lead.
When she and husband Leighton purchased 13 Stripes CrossFit in 2016, she had just given birth to their second child, and Leighton missed much of the first three weeks of the infant’s life working at the gym in Harrisburg, Pennsylvania. With the stress on their marriage building, the Binghams contacted Chris Cooper and started the Incubator in 2017.
Since then, they’ve quadrupled the revenue of 13 Stripes CrossFit, increased the profit margin from 3 to over 30 percent and created a personal-training program that now generates 50 percent of their revenue. In the spring of 2019, they opened a second location—13 Stripes Fitness—in nearby Dillsburg. Using what they had learned, they achieved profitability in just three months.
As the CEO of two successful gyms, Joleen is committed to helping others improve their businesses and create amazing lives outside those businesses. She is a direct motivator who specializes in working with couples or parents who are overwhelmed and business partners who have very different styles. She’s also an expert in opening and running multiple locations.
“I want to help others have the life that Two-Brain mentorship has helped my family achieve,” she said. “I want couples to be able to work together in the business without it causing problems in their marriage. I want parents to be successful and have the time to spend with their children. I want people to know there is a light at the end of the tunnel: Through hard work, they can build a profitable, sustainable business.”
Today, Joleen is the owner and CEO of 13 Stripes CrossFit as well as 13 Stripes Fitness, and in addition to numerous fitness credentials, Joleen holds a bachelor of science degree and a master’s degree in instruction. She was a science and gifted-education teacher for 12 years and is highly skilled in helping people learn new things.
In her spare time—provided by her successful gyms—Joleen enjoys reading, playing with her children and traveling.