Jay Rhodes

I sort of fell into opening a gym with my wife, Lacey. It was never the plan—nor did we have a plan at startup. 

In the early days, the gym really ran like a clubhouse. There were no standard systems and processes, we never had any success building a solid team, and we kept running into the same troubles. 

I’ve always loved being in the fitness space because I believe you can have such an impact on someone’s life and self-belief.

I saw this at a young age through my involvement in athletics, and fitness has always been my passion. But even after graduating with kinesiology and education degrees I never knew quite how to make a living while following my passion. 

For four years, I supply-taught high school and ran what I thought was a great gym. But we could never really “crack the code,” and over time we started to question whether the gym was something that would work long term. I had these doubts even while knowing I didn’t want to do anything else. 

In 2016 I sought to solve our biggest problem: “We don’t know what we don’t know.”

I had to ask for help, which is something I wasn’t great at. I also had to be open to change and taking action. “We don’t do it that way” just wasn’t going to cut it anymore. 

Over the next three years, our gym grew to five times the revenue we were generating on average in those first four years. We started to build a great team, which allowed Lacey and I to level up as business owners: We no longer had to wear all the hats and work ourselves to the bone. 

What we’ve learned through Two-Brain mentorship over the years has completely transformed our lives. When you’re not worried about your own needs, you’re exponentially better at taking care of others. 

I’ve now helped dozens of other gym owners break through that same glass ceiling, and if you’re reading this, I’d love to help you, too.

"What we’ve learned through Two-Brain mentorship over the years has completely transformed our lives."

the definition of insanity is

Trying the Same Thing Over and Over Again
And Expecting Different Results

Join the Two-Brain Business Mentoring Program and start making real progress over the next 52 weeks.