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A photo of a toned, muscular back in a gym, with the words "book a free consultation today!"

Paid Ads and Gyms: What You Need to Know

October 1, 2024 Gym Marketing
We teach gym owners how to be scientific about ads so they get real results and know they aren’t wasting money.
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A photo of John Franklin with the title "Why Run Paid Ads? (And How to Know You're Not Wasting Money)."

Why Run Paid Ads? (And How to Know You’re Not Wasting Money)

September 30, 2024 Gym Marketing
When done properly, advertising is an investment, not a cost. Here's how to ensure your ad dollars generate a clear return.
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A fit-fluencer films a selfie-style video in a gym with another member walking around the background.

1 in 4 People Won’t Go to Your Gym for This Reason

September 27, 2024 News and Views
You can do everything else right, but if you make this mistake, a significant number of people will choose to train at home.
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A photo of gym owner Ivan Racic and the title "3X Revenue: When Every Dollar You Spend at Your Gym Is an Investment."

3X Revenue: When Every Dollar You Spend at Your Gym Is an Investment

September 26, 2024 Gym Marketing
Ivan Racic explains how he's posting monthly profit numbers that are greater than his gross revenue totals three years ago.
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A young gym owner shows potential clients marketing material in a sales meeting.

How to Know if Your Marketing Is Really Working

September 25, 2024 Selling Gym Memberships
Track your set rate, show rate and close rate or you'll be guessing and throwing your ad dollars into the wind.
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A personal training client reviews her exercise plan with her coach in a gym.

Help Best: Changing Lives Through Coaching

September 24, 2024 Selling Gym Memberships
Before you can coach squats, you must coach people to accept your help after providing a prescription that will get results.
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