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How to Delegate Retention Duties in Your Gym

July 17, 2024 Member Retention
As CEO, you might not have time to personally tick every box on the retention checklist. But someone has to or you'll start bleeding clients.
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How to Motivate Clients to Train for Years

July 16, 2024 Member Retention
“Am I going where I want to go?” Your clients will ask that question before renewing memberships. What if they don’t have a quick answer?
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A photo of a happy gym owner and the title "What Really Matters for Retention."

Retention: What Really Matters and What’s Completely Irrelevant

July 15, 2024 Podcast
Some tactics help you hold valuable clients for years. Others are window dressing. Chris Cooper tells you how to move the retention needle.
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In a sea of wooden circles with red X's on them, a magnifying glass is held over a circle with a green check mark.

Retention: Are You Majoring in the Minors?

July 15, 2024 Gym Operations
Social outings, badges, competitions—they only move the retention needle a tiny bit. Here's what to focus on instead.
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A confused man sits on the floor next to a treadmill at a gym.

Free Trials at Gyms: Still Not a Good Idea

July 12, 2024 News and Views
What's the best way to get a prospective client to join? Mike Warkentin says it's a free consultation, not a free trial.
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A picture of Matt Temby with the title "Driving Through Sales Friction: Getting to 'Yes.'"

Driving Through Sales Friction: Getting to “Yes”

July 11, 2024 Podcast
John Franklin sits down with Matt Temby to go over proven tactics for getting prospects to say “yes” in your gym's sales office.
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