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A photo of a gym owner and the title " Summer Storm of New Clients: Gym Sales and Marketing Leaders."

Summer Storm of New Clients: Gym Sales and Marketing Leaders

September 23, 2024 Podcast
Chris Cooper reveals the marketing stats from the gyms that booked the most appointments and closed the most sales in July.
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A close-up image of a powerlifting preparing to deadlift a very heavy barbell.

Masters of the Squat-Press-Deadlift of Marketing

September 23, 2024 Selling Gym Memberships
Detailed stats show exactly how the best gym owners in the world are adding about one high-value client every day.
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A fitness coach grimaces in pain while grabbing his very sore knee.

Knee-Capping Staff Development With Confusion

September 20, 2024 News and Views
If your coaches don't know how to advance in your business, they're going to become stagnant–or they'll leave.
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A headshot of Joleen Bingham and the title "Hire, Develop, Retain: A Stellar Staffing Plan for Gym Owners."

Hire, Develop, Retain: A Stellar Staffing Plan for Gym Owners

September 19, 2024 Podcast
Tired of hiring coaches only to have them leave? Joleen Bingham lays out a precise plan to keep great trainers longer.
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A persona trainer and a client exchange a high-five in a gym.

Intrapreneurialism: Success Stories From Real Gyms

September 18, 2024 Hiring Staff
When staff members are mentored to “grow the pie” on a strong, stable platform, the gym and its clients win, too.
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A smiling personal trainer holds a clipboard in a gym.

When Fitness Coaching Is “a Real Job”

September 17, 2024 Hiring Staff
As more Two-Brain clients build strong businesses, it’s clear that you can now create a career as a fitness coach.
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