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A smiling gym owner answers a question for an eager prospective client during a free consultation.

Exactly What to Say to Handle Objections and Close Sales

If you struggle when you hear "I need to think about it" or "that's a lot of money," check out these perfect lines from sales experts.
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A gym owner has a tough conversation with a client who looks tense and unhappy.

What Top Gym Owners Say in Tricky Situations

Elite fitness entrepreneurs share the exact lines they use when they have to fire staff or clients and deal with complaints.
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A photo of Chris Cooper and the title "Say Exactly This to Grow Your Gym."

Scenario Solutions: Say Exactly This to Grow Your Gym!

Ever wish you had a script that would tell you what to say to members and prospective clients in critical situations? Here it is!
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A line of 4 gym owners, with each one holding a blank cardboard "quote bubble" overhead.

Your Say-This-Stuff Guide to Growing a Gym

Chris Cooper shares the exact words he says in a host of situations to start conversations, book free consultations and grow his gym.
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On a wooden board, several bent nails next to one nail that has been driven well by a nearby hammer.

4 Major Gym-Owner Mistakes and 1 Simple Fix

Mike Warkentin explains how you can use one simple tactic to avoid huge errors that will cost you a ton of cash and lots of clients.
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A photo of gym owner George-Anthony Dulal-Whiteway and the title "Earn More Per Client Starting Today."

Easy Ways to Earn More Per Client Starting Today

This San Diego gym owner is surrounded by competitors, but he's able to charge more than $500 per client per month. Here's why.
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