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Bad Branding: What Is Your Gym Really Selling?

August 16, 2024 News and Views
If a visitor sees the word “community” within the first five seconds of viewing your website, Mike Warkentin sees a branding problem.
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A photo of John Franklin with the title "Brand and Direct Marketing for Gym Owners."

Brand and Direct Marketing: Essential Tactics for Gym Owners

August 15, 2024 Podcast
Mike Warkentin and John Franklin talk about how gym owners can use different marketing tactics to grow their businesses.
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Brand Marketing Tactic: The QuickCast

August 14, 2024 Gym Marketing
Your step-by-step plan to inject a short, direct shot of high-quality branding into the marketplace with just a few minutes of work.
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A word cloud built around the noun "direct marketing."

Direct-Response Marketing Tactic: Get More Leads Today

August 13, 2024 Gym Marketing
Chris Cooper provides a shortcut to help gym owners add new clients while they’re establishing their brands.
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In a row of blue megaphones, one bright orange megaphone stands out.

Brand and Direct Marketing: The 411 for Gym Owners

August 12, 2024 Gym Marketing
Brand and direct marketing are very different, but the two go together like chocolate and peanut butter. (Remember that campaign?)
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The "Run a Profitable Gym" podcast logo and the words "special edition."

Leadership in Times of Crisis: The CALM Model

August 10, 2024 Podcast
Every gym owner is going to deal with tragedy in their community at some point. Here's how to lead your community through tough times.
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