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A photo of a gym client holding up a punch card with the quote "I'm never going to use this!"

Do Not Sell Punch Cards at Your Coaching Gym

August 2, 2024 News and Views
Mike Warkentin lays outs 14 reasons gyms should not use punch cards. Reason No. 1: Punch cards don't help clients get results.
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A picture of Robin Sowden-Taylor and the title "How He Filled His Gyms."

Going for Groups: How Rob Sowden-Taylor Filled His Gyms

August 1, 2024 Podcast
Want to run a big gym? This entrepreneur pulls back the curtain and explains how he manages 430 total members and classes of 80.
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Four clients perform front squats with medicine balls in a gym.

Tailored Coaching for the Four Client Avatars

July 31, 2024 Gym Operations
Do you coach every client the same way? It's a mistake. Here's how to connect with the 4 personality types you'll find in a gym.
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A happy face, unhappy face and uninspired face—the happy face is larger than the others, with a white arrow pointing upward beneath it.

How to Evaluate Your Coaching and Programming

July 30, 2024 Gym Operations
Are your coaches performing at a 3-out-of-10 level or are they 8s? What about your programming? Here's how to get the numbers you need.
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A photo of Two-Brain mentor Oskar Johed and the title "Million-Dollar Gyms Don't Have 10-Cent Coaching."

Million-Dollar Gyms Don’t Have 10-Cent Coaching

July 29, 2024 Podcast
How do you ensure your product—coaching—is A+? Oskar Johed and Mike Warkentin dig in to provide answers for gym owners.
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A close-up photo of a hand turning a dial from the "poor" setting to the "excellent" setting.

When Is It Time to Improve Your Product?

July 29, 2024 Vision
The best trainer will go broke without business skills. But at some point, you're going to have to shift your focus to improve coaching.
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