The Golden Hour Challenge starts today.
For the next six weeks, Chris Cooper will tell you exactly what to do each day to build your business. As you check off tasks, you’re going to turn simple habits into incredibly valuable entrepreneurial skills.
Here’s how to join:
- Ensure you can set aside just 60 minutes a day.
- Join or head to the Gym Owners United group.
- Follow Chris’s instructions each day for six weeks.
Your rewards:
- Habit formation.
- Skill development.
- Measurable changes in key business metrics.
To give you an example of what the Golden Hour looks like when used by a top gym owner, here’s a quick case study:
Gym Owner: Eric Conner
Business: CrossFit Reform in Rancho Santa Margarita, Calif.
Experience: 11 years in business.
Time Using Golden Hour: 4 weeks as of Oct. 17.
Time: Monday, Wednesday, Friday at 7 a.m. after 6-a.m. PT client; Tuesday, Thursday at 6 a.m. before the kids wake up.
KPI Data
“In four weeks we’ve grown 5 percent of our headcount, which is our total member count, just from reaching back out to these people (former members).”
Golden Hour Process
Take a look at the Golden Hour Framework, and then I’ll show you Eric’s real-life activities:
Eric Conner’s Exact Golden Hour Tasks
G: Nearby coffee shop—seat in the corner, facing away from traffic—or home office.
O: Brain dump—Eric takes two to five minutes to write down everything in his head, including “to do’s” and stuff from the day before.
L: Reach out to former clients, connect with leads who did not convert, check in on current members (including those who have been absent), write to a 3,000-person email list and repurpose the content to a blog and social media.
D: Eric was only four weeks into his process when we spoke, so he was focused on getting marketing reps and creating content. But he would place things like improving the 90-day client journey in the “big projects” spot.
E: Eric’s done in 60 minutes.
N: Eric will write down process refinements for the next Golden Hour, list important tasks from the brain dump that need to be addressed, and set out clear next steps for the next day—such as “create social posts from interview with member.”
Key Quotes From Eric
“Refining my own personal time has been huge.”
“Trying to do too many things inefficiently—or the wrong things—doesn’t help.”
Join the Golden Hour Challenge
This quick profile shows exactly how a gym owner uses 60 minutes a day to get measurable results.
Could you use the same process? Yes.
To see what the challenge is all about, head to Gym Owners United and check out Chris Cooper’s instructions.
Eric added 5 percent to his member total in about 30 days—what could you accomplish in six weeks if someone told you exactly what to do to build your business fast?
“The Golden Hour” by Chris Cooper is available here.
