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A set of well-oiled gears mesh with a set of rusty gears.

System Rot: How to Prevent It in Your Gym

June 5, 2024 Gym Operations
When staff members make mistakes, don't hold a lighter to your SOPs. Instead, ensure you evaluate staff to produce A+ performance.
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A black-and-white photo of a rock band performing onstage.

No Brown M&M’s: Van Halen’s SOP Lessons for Gym Owners

June 4, 2024 Gym Operations
David Lee Roth knew the value of writing down every single procedure—but many gym owners still fly by the seat of their pants.
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A photo of a stressed gym owner doing 4 jobs at once, with the title "Exactly How to Offload Every Task You Hate Doing at Your Gym."

Exactly How to Offload Every Task You Hate Doing at Your Gym

June 3, 2024 Podcast
Chris Cooper explains exactly how you can "get your business out of your head" so you can delegate tasks and reclaim your time.
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A graphic showing tangled lines on a chalkboard; they pass through a red checkmark and come out straight.

Gym Owners: How to Protect Your Greatest Assets

June 3, 2024 Gym Operations
Chris Cooper presents dirt-under-your nails stuff you can use today to protect your time and your focus so you can grow your gym.
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A young athlete sits on the floor and sulks while peers perform fitness activities behind her.

Do Not Underprice Your Kids Programs!

May 31, 2024 News and Views
Great kids coaches and programs are highly specialized, and you're selling yourself short if you aren't charging for the value you deliver.
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A photo of gym owner Saara Snellman and the title "CrossFit Kreis 9: $0 Marketing Costs, 340 Members and a Waiting List!"

CrossFit Kreis 9: $0 Marketing Costs, 340 Members and a Waiting List!

May 30, 2024 Podcast
Saara Snellman's done what most others can't: She's built a huge CrossFit gym that loses just 10 members a month.
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