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A photo of a large, empty gym filled with exercise equipment.

How to Figure Out Exactly How Many Clients You Need

July 26, 2024 News and Views
Mike Warkentin chased vague numbers until he was losing money. Then he ran the numbers and set hard targets to support his gym.
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A photo of Two-Brain mentor Kieran O'Dwyer and the title "Earn More Money With Fewer Members."

He Had 270 Members But Earns More Now With Fewer Than 200!

July 25, 2024 Podcast
Kieran O'Dwyer's gym grew from 100 to 270 members fast—and problems appeared. Here's how he found the right number of clients.
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A backlit photo of 3 red darts in the center bull's eye of a dartboard.

3 Elements of Good Gyms (Missing Any of Them?)

July 24, 2024 Gym Operations
Hint: We aren't talking about shiny equipment, clean bathrooms, smoothie bars, floor cleaners and lounges for clients.
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A closeup image of a hand holding a wooden tile with a magnet on it; the tile is surrounded by wooden "client" pawns.

Want Lots of Clients? Focus on Retention!

July 23, 2024 Gym Operations
Huge client counts aren't based just on sales in coaching gyms. They're based on amazing retention and a solid marketing plan.
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A photo of a smiling gym owner and the words "The Top 10 Gyms for Client Headcount."

Huge Client Headcount: The Top 10 Gyms Around the World

July 22, 2024 Podcast
Gym owners with 341 to 941 clients share their secrets. If you want to acquire and retain a ton of members, you need this info!
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Five clients perform a workout on airbikes at a functional fitness gym.

How Many Members Do You Need at Your Gym?

July 22, 2024 Gym Marketing
Client count matters, but only in relation to your model and key performance indicators such as average revenue per member.
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