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Direct-Response Marketing Tactic: Get More Leads Today

August 13, 2024 Gym Marketing
Chris Cooper provides a shortcut to help gym owners add new clients while they’re establishing their brands.
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Brand and Direct Marketing: The 411 for Gym Owners

August 12, 2024 Gym Marketing
Brand and direct marketing are very different, but the two go together like chocolate and peanut butter. (Remember that campaign?)
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Leadership in Times of Crisis: The CALM Model

August 10, 2024 Podcast
Every gym owner is going to deal with tragedy in their community at some point. Here's how to lead your community through tough times.
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Among a sea of wooden blocks with "staff" icons on them, one icon has a thought bubble with very angry words in it.

When You’re Scared to Fire a Truly Brutal Coach

August 9, 2024 News and Views
Mike Warkentin recounts an HR nightmare at his gym and explains how you can move your business forward by punting a bad coach.
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HR Horror Stories: Does Every Gym Owner Have Staff Problems?

August 8, 2024 Podcast
If you own a gym long enough, you're going to have HR issues. Here's how to prepare so you can deal with them like a seasoned pro.
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Post-Firing Aftermath: Your Plan to Minimize Damage

August 7, 2024 Gym Operations
Firing a team member can be an emotional exercise, but if you ignore the related mechanical aspects, your gym and clients will suffer.
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