Skills aren’t developed overnight.
They are developed through consistent, habitual practice.
It’s like fitness—you already know that clients who keep showing up, doing the work and watching their diet will eventually be successful.
It’s the same in business. For gym owners, this means consistently performing the small but important actions that contribute to the overall success of the business.
You don’t perform these actions for a while or every so often. You do them on a precise schedule, and you never miss a day. If you do that, you’ll develop incredibly powerful skills you can apply to any business in any field.
Here, I’ll give you a very effective method to build these skills through “habit stacking.”
Habit Stacking
Habit stacking involves starting with a few manageable habits and gradually adding more, establishing a routine that creates growth.
You don’t “do all the things at once.” You know how that goes for gym clients, right?
That’s why we have you start your Golden Hour by adopting the marketing tactics gradually.
We start with just two habits the first week: The goal is to establish these habits before adding more. The tasks in the first week are related—one leads to the next, and the first makes the second easier (create content, then distribute it).
Once the initial habits are established in your routine, you can start adding more.
Again, you don’t give a new client a gigantic chipper workout with 10 complex movements.
Same deal here: If we suggested doing everything in Week 1, most people would get overwhelmed and give up.
When building a new habit, it’s crucial to start small so you don’t feel overwhelmed. You want momentum, not frustration.
The keys to habit stacking are patience and persistence. Don’t rush the process; allow each habit to become ingrained before adding more.
Over time, this approach will help you develop the skills necessary to grow your gym and maintain that growth.
Embrace habit stacking as a strategic approach to skill development.
Here are the habits we’re going to stack in the Golden Hour Challenge:
- Monday: Write one blog post or record one QuickCast.
- Tuesday: Distribute Monday’s content to your email list and social media.
- Wednesday: Check in with five clients.
- Thursday: Mine your leads.
- Friday: Set up your social media for the following week.
- Saturday: Take 10 client pictures or record two video interviews.
- Sunday: Send a “weekly preview” message to your staff.
And here’s how we’ll stack the habits in the challenge to ensure they take hold:
- Week 1: Do the Monday and Tuesday work.
- Week 2: Add the Wednesday and Thursday work.
- Week 3: Add the Friday work.
- Week 4: Add the Saturday work.
- Week 5: Add the Sunday work.
- Week 6: Complete a full week.
So do you take five days off in Week 1? No. Early on, you’ll find that it will take more than a day to complete the work, so we leave space for that.
But after you do something once, you increase speed and efficiency, and then we stack the next habit.
The Golden Hour Challenge
You’ve probably guessed that habit stacking can be used in any area of your life—and as a gym owner, you’ll see how you can use it to help your clients get results.
Want to stack some habits together to grow your business measurably in just 60 minutes a day? Take part in our November Golden Hour Challenge—join the Gym Owners United group and watch for my post on Nov. 1.
To get your copy of my new book, “The Golden Hour,” head to Amazon.
