Here’s a self-evaluation experiment for you:
Using a running timer, hit “start” whenever you begin wasting time while “working.” Then hit stop when you recover your focus and get back to building your business.
This is a terrifying thought, right?
Hear me out because we only need to find 60 minutes a day.
If you’re up for growing your business, run a timer whenever you:
- Absentmindedly check social media.
- Look up that totally random thing you need to find out, such as “did Han or Greedo shoot first?” or “longest field goal in NFL history.”
- Open marketing emails and click on stuff you’re thinking about buying.
- Respond to random texts, send GIFs, play an online game for “a few minutes”
- And so on.
Do this without holding yourself back. We want to evaluate your patterns as they are. Be yourself and log your time, just as you might ask nutrition clients to track everything they eat for a day so you can get a baseline.
We both know the timer will have a significant number on it at the end of the day. (I will confess that I spent 10 minutes researching the “Han shot first argument” immediately after I mentioned it above.)
So what’s the point here?
Well, Chris Cooper’s ninth book is all about measurably growing your business in just 60 minutes a day. It’s not a rah-rah, go-get-‘em thing. It’s actionable and realistic—if you can carve out a single hour to do focused work.
The simplest summary: Spend your best 60 minutes each day doing the things that will have the greatest effect on your business.
If you clock your daily dalliances, you’re going to find 60 minutes no matter how busy you are. We all mess around and bleed time we might spend on our businesses.
So what if you invested in a “Golden Hour” at the very start of your day?
If you used that framework, you would get a ton of important stuff done fast, and your business would move forward.
By starting with the essential stuff, you win early. If you use the Golden Hour properly, your gym grows even if the rest of the day is a complete disaster.
Here’s an example: You use your Golden Hour to message five absent clients and say, “Coming to the gym today?” Three respond with “yes!” and two more say “thanks for checking—I’ll be there tomorrow.” You just improved your adherence and retention. Then, your day explodes and nothing goes right. You’re pulled in 100 directions and have to put out fires everywhere.
But you already pushed your business forward during your Golden Hour, so the day is far from lost.
Make Time for a Golden Hour
Try my experiment just to prove to yourself that you do have time to do important work. Then pick up Chris Cooper’s new book, “The Golden Hour.”
Coop will tell you exactly what to do in the 60 minutes you set aside to grow your gym, and he’ll give you all the details you need to create a powerful new habit.
If you stick to the plan and prioritize business growth for even three months—90 Golden Hours—think of where your gym will be.
Then think of where it will be in a year or more.
Got time for a Golden Hour?
Yes, you do!
