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In a line of brown tiles with arrows all pointing one way, a single yellow tile with an arrow points in a different direction.

Want to Win the Gym Game? Be Different.

July 3, 2024 Selling Gym Memberships
If you look like every other gym, you’re going to compete on price—and you can’t win. You don’t even want to win that race.
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Sticky notes with the words "quality" and "efficiency" stuck to a blackboard, with upward arrows indicating improvements.

The Gym Model That Improves Every Major Metric

July 2, 2024 Selling Gym Memberships
How to build, solidify and keep establishing value so you can acquire great gym clients and retain them for many years.
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A smiling gym owner and the words "how to set your gym apart from the competition."

The Race to the Bottom: How to Set Your Gym Apart From Competitors

July 1, 2024 Podcast
If you compete on price, you're going to find yourself struggling to earn what you want. Chris Cooper's solution: Create value for clients.
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A gym owner stands at the bottom of a flight of concrete stairs and prepares to climb them.

Value: Race to the Bottom or Rule at the Top

July 1, 2024 Selling Gym Memberships
Bob Burg wrote, “Price is an echo of value.” So what happens when you know your services are valuable but your audience doesn’t?
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A photo of an empty gym of less than 1,000 square feet.

Small Gyms: When Every Square Inch Counts

June 28, 2024 News and Views
Mike Warkentin lays out the essential elements of small gyms after talking to two owners whose average revenue per member is above $600.
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A photo of a gym owner with a client and the title "PT & Small Groups Drive Huge Average Revenue Per Member."

PT & Small Groups Drive Huge Average Revenue Per Member

June 27, 2024 Podcast
A leading gym owner who earns far more than $500 per client explains exactly how his business is set up to create value for clients.
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