Our June revenue leaderboard is a beautiful thing.
The numbers you’re about to see are from one month only, but they’re all very close to rolling three-month averages for these gyms.
That’s amazing because June, July and August can often be horrible months in gyms as clients flee into lake country to relax.
We interviewed the gym owners on this leaderboard, and I’ll give you their quotes in just a minute:
Here’s how these top gym owners avoided a summer slump:
Client focus: “We create a welcoming community with workouts that meet beginners where they are. And I listen to my members.”
Client focus: We are “focused on good service and touch points with clients.”
Client/avatar focus: “We only have an unlimited membership. We focus on providing a ton of value for the unlimited membership, and with everything that we provide, it doesn’t make sense for us to have lower-priced options. Part of this is choosing to focus more on a client avatar that is comfortable with this rather than those looking for the cheapest deal in town.”
Retention (I love this one!): “We focused on retention and will keep focusing on that.”
Annual rate increases: “Our membership rate increase just took effect, and this is our first year that we have announced to our members that this increase will be annual from here forward.”
Referrals funnel: “My most important marketing channel is Google reviews.”
Paid ads funnel: “This number is consistent for us, and we are projecting even greater revenue with some advertising initiatives that we are putting in place starting this month.”
Paid ads funnel: “We have started specific advertising initiatives for personal training by shooting high-quality videos specifically for Google ads, Facebook and Instagram.”
Staffing: “We have a full-time sales director who is literally knocking it out of the park!”
Staffing: “I’m making a big change today: I’m hiring a right-hand person for my CSM to help her with tasks that she is weak in so she can focus on selling, which she does very well. Since delegating more and more of my work to others, I’ve seen a reduction in my hours for the same pay, so I’m really happy.”
Mentorship/Prescriptive Model as a market advantage: “We really do things the Two-Brain way. I think that it works really well in a group training setup as long as you are able to follow up with people’s goals, update prescriptions and individualize. We have five gyms within 500 meters offering either access to functional training equipment or functional training classes … . But still, it feels like we have no competition at all.”
Mentorship: “We stick to what Two-Brain shows us and what our mentor helps us with.”
These are all great quotes, but I’ll highlight the last one: You don’t have to figure it out on your own.
If you’d like to boost gross revenue so you can earn more and pay staff members more, a Two-Brain mentor can analyze your business and tell you exactly what to do.
To find out how to start working your way toward the numbers you see on our leaderboard, book a call here.
