Have you sent your clients and contacts your Top 10 fitness gifts of 2024?
If not, it’s time to do so—and fast.
You can even just send five gift ideas.
Whatever number you settle on, the first gift idea should be something from your gym.
Here are some options:
- Personal training packages.
- Monthly memberships.
- On-ramps.
- Apparel, supplements or equipment.
- And so on.
People are always looking for gift ideas at this time of year, so help them solve problems by supplying a list.
Be sure to add a note like this: “Forward this email to someone who might be struggling to buy for you!” This will encourage current members to tell their loved ones that they would be thrilled if they were gifted services from your gym.
I bet you’ve already had someone call and ask, “Do you sell gift certificates?” It happened every year at my gym, and I always scrambled to dig out the laminator and design a certificate. I should have been more prepared and used the holiday season to actively market my services.
Why wait for inquiries? Why not tell people they can purchase training for members, gift services to loved ones, or pick up shirts, skipping ropes and other stocking stuffers?
You can flesh out your list with other ideas:
- Dumbbells, kettlebells and other gear.
- Wearable tech.
- Headphones and airpods.
- Trendy performance apparel and shoes.
- Water bottles.
- Supplements.
- Recovery devices.
You don’t have to overthink it. Just list five or 10 things and write a very short blurb about each one: “These socks are the best I’ve ever worn. They’re $20 and anyone on your list would love them. Note: Kids always hate socks but adults appreciate them!”
You’re helping clients and their connections, but you’re also doing a little marketing. If clients forward your email, it’s a clear endorsement of your services and expertise, and it gets your name in front of new people. You might even get a chance to talk to them.
“Sure—I’ll put a gift certificate together. By the way, how’s your fitness these days?”
And if clients buy for others, that’s a massive win for your gym, too: “I bought you an on-ramp at my gym because I want you to experience all the great things I’ve experienced there!”
Move Fast With AI!
Don’t make the mistake of thinking people know they can buy for others or gift members services. Spell it out.
And spell it out today. Do it in 15 minutes or less and hit “send.”
Want a head start? Feed the text below into your favorite AI platform. Put your gym name in place of “Gym X” and be sure your bot selects the correct links—especially the URL that points to your stuff. You can also adjust the first selection to showcase another service if you like.
Here’s your script:
“Please write a 500-word newsletter to a gym’s email list. Topic: Top 5 Holiday Gift Ideas for Fitness People. Please make the first selection 5 personal training sessions from the gym itself, which you can refer to as ‘Gym X.’ For each of the 5 entries, please write a very short blurb about why the item is popular in the fitness world in 2024. Please include a hyperlink to the easiest place to purchase each item.”
To continue my conversation on ChatGPT, click here.
Write a list of gift ideas yourself or have a bot do it—just get it out today!
